by Cara McDonald | Sep 8, 2015 | Content
It’s day nine of the US Open Tennis Championship. It’s hot. It’s humid. The matches are long and physically grueling. But it’s not the heat or fitness that defeats the players. It’s something far more difficult to train for. Resilience....
by Cara McDonald | Jul 29, 2015 | Content
It’s all the rage–all marketers have to be doing “content marketing” or they’re just not going to be successful, right? I admit, I’m a big fan of content marketing, I’m even building a business around it. But I do believe that there is still a place for more...
by Cara McDonald | Jul 8, 2015 | Content
I’ll admit, writing comes easily to me. I know many people struggle when they stare at the blank page. Where to start? What should those first words be? It’s particularly difficult if you don’t write often. A few years ago, my husband tried to teach me how to...
by Cara McDonald | Jun 1, 2015 | Content
It’s almost here. The birds are chirping, the kids are counting down to the end of school and you and your staff are counting down to fun summer vacations. Vacations are awesome and everyone should take as many as possible. But how do you get ready for your time off...
by Cara McDonald | May 21, 2015 | Content
There is so much help on the Internet to help you improve your productivity. Google it and you’ll find 20 articles written in the past two days on this subject. And if you’ve been reading this blog, you know I have a passion for marketing efficiency. Marketing...
by Cara McDonald | May 18, 2015 | Content
Whether you’re starting a new job, a new position or just a new project, it can be overwhelming figuring out where to begin. How could you possibly know everything you need to know to get this right? Even if you’re an old hat at your current position, a new project...
