by Joni Dold | Jan 5, 2026 | Content, Strategy, Thought leadership
B2B marketing doesn’t change overnight, but it does shift quietly. By the time a trend feels obvious, the teams that paid attention early are already ahead. In 2026, the most effective marketers are focusing less on chasing tactics and more on adapting how they...
by Chloe Nichols | Dec 29, 2025 | Automation, Content, Tips from our team
Confession time: AI is the coworker we’ve all secretly wanted. It’s fast, tireless and never steals your lunch from the office fridge. But like any new teammate, it needs training. Yes, AI can make your content process smoother and more scalable if you are willing to...
by Chloe Nichols | Dec 18, 2025 | Automation, Content, Thought leadership
Marketing personalization is evolving quickly. AI has rewritten the playbook, and your go-to tactics aren’t cutting it anymore. Buyers have evolved, and expectations have changed. Enter the era of hyper-personalization, where marketing isn’t about targeting a segment;...
by Amber Maechler | Nov 13, 2025 | Automation, Content, Strategy
For years, marketers have obsessed over keywords, backlinks and coveted top-of-page SERP spots. But AI has moved the goalposts. Gartner predicts that traditional search traffic will drop by 25% by 2026, as more users turn to generative tools like ChatGPT and...
by Joni Dold | Oct 17, 2025 | Content, Insurance
If you’re leading content marketing at a carrier or broker, you already know that regulated industries play by different rules. Creativity is only part of the job. Each message has to satisfy compliance requirements, build trust and show precision — a combination that...
by Amber Maechler | Oct 8, 2025 | Content
For years, marketers viewed the buyer’s journey as a straight highway. You cruised along, stopped at awareness, interest, consideration and decision, then arrived at a signed deal. Neat. Linear. Predictable. But today? Buyers don’t drive that route anymore. They...
