by Content Matterz | Apr 12, 2022 | Content
As marketers, we make a hundred decisions before executing a campaign across multiple channels. And sometimes, these decisions land us in the hot seat. With a show of hands, how many of you have had to defend your budget or deliver hard metrics to prove you drove...
by Content Matterz | Apr 5, 2022 | Content
There once was a boring brand that needed to find a way to stand out in a competitive market. They tried social media, email marketing and paid ads, but nothing seemed to work. The brand was stuck selling a commodity product that no one wanted to buy. But then they...
by Joni Dold | Mar 23, 2022 | Content
Technology has firmed its grasp on all parts of life, and these days even our children can serve as the IT department in our homes. Technology’s place in the work world is no exception. Companies are dependent on software to run their businesses more efficiently and...
by Content Matterz | Mar 17, 2022 | Content
There’s a new podcast to help marketers: Marketing on the Flywheel! We live in an increasingly digital world where remote work, flexible schedules and nomad lifestyles have become the norm. An overwhelming amount of people today no longer hold “normal” business...
by Nicole Proctor | Mar 8, 2022 | Content
International Women’s Day highlights the social, economic, cultural, and political achievements of women. In a previous life, I’ve used this day to share stories about challenges women face in industries that are typically thought of as male-dominated. As a content...
by Content Matterz | Feb 18, 2022 | Content
Over the last few years, the concept of being socially conscious has become mainstream for the public—and businesses are following suit. Corporate social responsibility, or CSR, is the term used to describe a company’s self-enforced commitment to being ethically...
