The essential marketing tools ‘starter pack’

The essential marketing tools ‘starter pack’

As a professional in a marketing role, you are often asked to be the jack-of-all-marketing-trades. From writing content to executing design and delivering the finished product to the right target market, it’s your job to make your CEO’s marketing dreams come true. Oh,...
3 tips for managing a marketing content calendar

3 tips for managing a marketing content calendar

Marketing is a lot like juggling, there are many balls in the air at one time, and making sure one doesn’t drop is part of the daily challenge (and the fun!). Using a project management tool can make life a lot easier and less stressful.  One tool that we think...
3 event trends to look out for in 2022

3 event trends to look out for in 2022

We are more than halfway through our second year of a global pandemic and the event industry is finally picking up steam. We can physically mingle again! And we are actually getting pretty good at the health and safety thing. But that’s not all we have to look forward...
How to repurpose conference marketing content

How to repurpose conference marketing content

Congratulations! You’ve put together an incredible conference with stellar turnout. After all that hard work, you’re ready to kick back and toast to a job well done. Not so fast… After your event is over, there are still ample opportunities to generate engaging...
The why and how of post-event evaluations

The why and how of post-event evaluations

You’ve pulled off the event, you’ve sent the surveys and you’ve even done your post-event marketing. Excellent! But before you sit back and relax, there’s at least one more thing you need to do: your post-event evaluations. This includes not only reviewing survey data...