by Content Matterz | May 17, 2022 | Content
Hosting a hybrid event is a great way to engage a wider audience by offering your content to live and virtual attendees. But combining virtual and live elements requires a whole new strategy to make sure your audience is getting the most out of what you are offering....
by Chloe Nichols | May 10, 2022 | Content
Event season is heating up! Regardless if you are doing an in-person, virtual or hybrid event, marketing is key to generating interest and, even more importantly, attendees. If you are looking for some fail-proof ways to market your events and nurture your leads,...
by Nicole Proctor | May 4, 2022 | Content
Oh, automation… There is something beautiful that happens when you unlock the perfect combo of eloquent messaging, customer knowledge and product or brand excitement. You take these elements, and if you have the right strategy in place, you connect with the...
by Content Matterz | Apr 27, 2022 | Content
Automation and AI tools are something we have become all too familiar with over the years. From self-driving cars to Siri on our phones, automated technology has impacted the way we function on a daily basis. These tools have made their way into the marketing world...
by Content Matterz | Apr 21, 2022 | Content
Personalization in marketing is important, and here’s why. Have you ever walked into a store and heard a clerk shout, “Hi, welcome in”? Instinctively you return the salutation. “Oh, hello. Thank you.” But then, there doesn’t seem...
by Content Matterz | Apr 12, 2022 | Content
As marketers, we make a hundred decisions before executing a campaign across multiple channels. And sometimes, these decisions land us in the hot seat. With a show of hands, how many of you have had to defend your budget or deliver hard metrics to prove you drove...
