by Amber Maechler | Jun 21, 2022 | Content
The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are...
by Content Matterz | Jun 15, 2022 | Content
Humans have always depended on fitting in for survival, and this instinct for acceptance is why social proof is an essential part of brand success. So what is social proof? Why is it important? And how can B2B SaaS companies incorporate it into their marketing...
by Nicole Proctor | Jun 7, 2022 | Content
Website updates are important, especially around the event season. If you’ve been following along lately, you might have noticed that we’ve sure been talking a lot about events — and with good reason. While it’s no secret that the Content Matterz team loves working...
by Joni Dold | Jun 1, 2022 | Content
It’s the moment many of us have been waiting for! In-person events are back, and we get to shake hands, have face-to-face conversations and real-life industry experiences. Some companies are jumping back into the event world feet first, while others are adopting a...
by Content Matterz | May 24, 2022 | Content
If you’ve ever hosted a networking or marketing conference–whether virtual or in-person–you know that your post-event follow-up is just as important as the event itself. You may have caught our tips for event marketing excellence. Now, it’s time to turn up the heat...
by Content Matterz | May 17, 2022 | Content
Hosting a hybrid event is a great way to engage a wider audience by offering your content to live and virtual attendees. But combining virtual and live elements requires a whole new strategy to make sure your audience is getting the most out of what you are offering....
