by Content Matterz | Sep 26, 2022 | Content
Marketing automation, mobile optimization, middle of the funnel — common marketing jargon, oh my! In the wide world of marketing, you’re likely to come across some mumbo jumbo that marketers use. But what does it all mean? Maybe you’re a seasoned marketing veteran who...
by Content Matterz | Sep 22, 2022 | Content
Before your next marketing hire, read this first. As a marketing agency, one thing you might not expect us to say is that outsourcing your entire marketing effort to an agency is the wrong move. From Fortune 500s to startups, we’ve noticed one common theme: Our most...
by Nicole Proctor | Sep 19, 2022 | Content
As a copywriter working with a variety of clients, I constantly pull from my (many) varied experiences across industries to dig into customer personas when writing. I physically picture everything from their day-to-day jobs to the pants they are wearing so I can draft...
by Content Matterz | Sep 12, 2022 | Content
Email marketing is (essentially) using email to get the word out about your company. It’s a different and more personable way to connect with your customers. Building campaigns or sending monthly newsletters can be a great way to keep your audience in tune with what...
by Content Matterz | Sep 7, 2022 | Content
When I was asked to write an article on “the evolution of copywriting,” my mind immediately started picturing a timeline of Ancient Greece: 200-196 B.C., Rome entered the Second Macedonian War 172 -168/167 B.C., Perseus of Macedon challenges Greek politics...
by Nicole Proctor | Aug 24, 2022 | Content
As a marketer, I’ve found myself as a fly on the wall for many leadership-adjacent conversations. Access to the reasoning behind business decisions enables me to better execute on everything ranging from one-off social media posts to integrated marketing campaigns....
