by Content Matterz | Aug 9, 2022 | Content
When it comes to communication, it can often seem like we’re just trying to align with one another. Any lag time in responding can lead to missed opportunities, miscommunication, and even frustration as we try to figure out what someone said or where things went...
by Content Matterz | Aug 3, 2022 | Content
Life is tough for salespeople who take a traditional approach. Modern buyers don’t want to be bothered with calls and meetings, but prospects still need to make informed purchases. Salespeople still play a vital role in the buyer’s journey, even without...
by Content Matterz | Jul 25, 2022 | Content
By definition, sales enablement materials are coordinated applications of technology, content, and services that drive sales conversions. Google “sales enablement materials,” however, and you’ll find tons of content that promises to improve sales and elevate your...
by Content Matterz | Jul 18, 2022 | Content
Let’s face it. Today’s buyers are on social media. So, how can sales reps adjust to a world that no longer favors face-to-face, or responds to phone calls? There are a handful of ways, but social selling is arguably the most potent. Wait. Social selling, you...
by Nicole Proctor | Jul 12, 2022 | Content
Ah, case studies, one of the most useful and versatile forms of social proof for businesses. Literal content goldmines that outline the exact problem a product or solution solves, explain how said company went about fixin’ the issue, and most importantly, the results,...
by Chloe Nichols | Jul 7, 2022 | Content
Social proof is a powerful tool. It gives credibility to prospects, current customers and even your employees. But how can businesses generate social proof, and what is the best way to use it? Who better to ask than our very own client, Bryan Rutberg of 3C...
