by Nicole Proctor | Nov 13, 2024 | Content, Thought leadership
As marketers, it’s bittersweet whenever we turn the corner into that final stretch. On the one side, the year is almost complete. These last two months are great for checking tasks off our to-do lists, reviewing how our campaigns have performed and bookmarking...
by Nicole Proctor | Oct 16, 2024 | Content, partner marketing
Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long. Partnering lets you leverage each...
by Chloe Nichols | Oct 10, 2024 | Content, partner marketing
It’s time to take your partnerships beyond just a sale to transformational. Partnerships open the doors to many new possibilities for your products and services. On the surface, they offer an opportunity to increase sales through another company by reaching prospects...
by Nicole Proctor | Oct 9, 2024 | Content, partner marketing
For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
by Chloe Nichols | Aug 15, 2024 | Automation, Content, Software
Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI. Previously on our...
by Nicole Proctor | Aug 8, 2024 | Content, Tips from our team, Writing tips
You can’t teach an old dog new tricks. I believe this to be true; I have an elderly Jack Russel — a former street dog rescue — and there will be no teaching of anything. You can, though, adopt a cat when it’s young and watch how it tries to get you to do what it...
