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Smarter content personalization starts now

Smarter content personalization starts now

by Chloe Nichols | Jul 28, 2025 | Automation, Content, Thought leadership

Content personalization in B2B marketing has long promised better engagement. But let’s be honest: most efforts have felt like glorified mail merges—”Hi {{FirstName}}, here’s a whitepaper.” It’s time we admit that true personalization requires more than basic...
Worried about SEO? Update your marketing strategy for fragmented search

Worried about SEO? Update your marketing strategy for fragmented search

by Chloe Nichols | Jun 12, 2025 | Content, Strategy, Thought leadership

The landscape for search and SEO has changed. We all remember the glory days of ranking on the first page of a Google search, not to mention the joys of keyword stuffing and getting those treasured backlinks. But today, consumers aren’t just Googling their...
How to weather recession fears and budget cuts as a tech marketer (2025 edition)

How to weather recession fears and budget cuts as a tech marketer (2025 edition)

by Amber Maechler | Jun 2, 2025 | Content, Hiring an agency, Thought leadership

​If the economic outlook in 2025 makes you feel more than a little uneasy, you are not alone. The tech industry continues to face headwinds, slower B2B buying cycles, and the lingering effects of widespread budget tightening that began in 2022. And, often, one of the...
Why enterprise tech brands are investing more in story-driven content

Why enterprise tech brands are investing more in story-driven content

by Chloe Nichols | May 19, 2025 | Content, Strategy

​Are you struggling to engage prospects and clients? Your content could be the problem. Traditional B2B marketing has long been trapped in a cycle of product-centric messaging. Technical jargon, feature lists and complex diagrams dominated marketing materials, often...
3 tips for navigating the buyer’s journey as a channel marketer

3 tips for navigating the buyer’s journey as a channel marketer

by Nicole Proctor | Apr 28, 2025 | Campaigns, Content, Strategy

In partner marketing, your content must connect with partners and prospects and guide them through the buyer’s journey. While you’re likely a pro at developing and executing marketing strategies through various distribution methods, including through your partners,...
Content velocity: How to keep up with an ever-changing tech market

Content velocity: How to keep up with an ever-changing tech market

by Nicole Proctor | Apr 22, 2025 | Content, Strategy

Remember when AI was just a sci-fi topic? Now, think about it. Just like ChatGPT’s insertion into everyday life, the tech industry moves fast — and so should your content. Enter velocity.  Content velocity — aka consistency and speed applied to content — is essential...
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