by Nicole Proctor | Apr 28, 2025 | Campaigns, Content, Strategy
In partner marketing, your content must connect with partners and prospects and guide them through the buyer’s journey. While you’re likely a pro at developing and executing marketing strategies through various distribution methods, including through your partners,...
by Nicole Proctor | Apr 22, 2025 | Content, Strategy
Remember when AI was just a sci-fi topic? Now, think about it. Just like ChatGPT’s insertion into everyday life, the tech industry moves fast — and so should your content. Enter velocity. Content velocity — aka consistency and speed applied to content — is essential...
by Nicole Proctor | Apr 16, 2025 | Content, partner marketing
Updated 04/16/25 | Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long. Partnering lets you...
by Nicole Proctor | Feb 17, 2025 | Content, Hiring an agency, Strategy
A special project or major campaign can change the game for your company. However, B2B software marketing teams face many challenges when managing, creating and running special projects. For starters, many teams are already overwhelmed by regular duties and ongoing...
by Nicole Proctor | Jan 20, 2025 | Content, Hiring an agency, Strategy
For content marketing that hits your targets, a successful campaign requires prep to align goals, expectations and strategies. Working with a dispersed team or external support? What you do before project kick-off can extend the value that your resources can provide,...
by Nicole Proctor | Dec 17, 2024 | Budgeting, Content, Hiring an agency
Content is THE essential element and foundation of any marketing strategy for most businesses. As a discipline, content marketing has exploded over the last few years — and for good reason. In the current digital landscape, B2B and B2C consumers alike are hungry for...
