by Nicole Proctor | Nov 6, 2023 | Automation, Campaigns, Software
You can’t go anywhere in marketing without running into something about HubSpot capabilities, the one-stop-shop that connects marketing, sales, content management and customer service through its CRM platform — and with good reason. As a content marketing agency, we...
by Amber Maechler | Nov 3, 2023 | Automation, Campaigns, Software
3 common HubSpot mistakes that are costing you time and money HubSpot’s Marketing Hub is a powerful platform used by some of the world’s top-performing companies and successfully leveraged by small businesses. Here at Content Matterz, we work with teams of all sizes,...
by Chloe Nichols | Nov 2, 2023 | Automation, Software, Trends
Here’s a thought for you: Do robots have opinions of other robots? Do they worry about their careers? Well, I’m about to find out. While working with my esteemed colleague, Nicole Proctor, on various Marketing AI projects, I got to wondering what, if any, thoughts or...
by Chloe Nichols | Oct 12, 2023 | Automation, Content, Software, Trends
Using AI in your marketing doesn’t mean you need to fill your toolbox full of new platforms and programs. Many of the tools you already use are working on integrating this technology into their current offerings, including the popular go-to-market platform HubSpot. ...
by Cara McDonald | Sep 20, 2023 | Automation, Thought leadership
Once again, Content Matterz did Boston! As CEO of a marketing agency, it’s hard to step away from work for even a little bit, but when a client shared a pass to the 2023 HubSpot Inbound conference, I had to go. Each year, HubSpost puts on one of the biggest...
by Chloe Nichols | Aug 23, 2023 | Automation
AI is being talked about (and written about) everywhere. It’s definitely an exciting time for marketing, but for busy executives and employees, it is also downright overwhelming. A new tool hits the market weekly — if not daily — and everyone wants to be the first to...
