by Amber Maechler | Oct 2, 2025 | Automation, Content, Strategy
Up next: using AI to create awareness-stage content because if the buyer’s journey were a Netflix series, this would be Season 1, Episode 1. The plot? A business owner suddenly realizes something’s not working, or there’s an opportunity they can’t afford to ignore....
by Amber Maechler | Sep 29, 2025 | Automation, Content, Thought leadership
As a marketer with over two decades of experience, I’ve heard the same line more times than I can count: if you want content fast, it won’t be good. If you want it good, it won’t be fast. That idea might have made sense in the past, but it no longer holds up in 2025....
by Chloe Nichols | Sep 5, 2025 | Automation, Content, Thought leadership
Does your AI-generated content resonate with your audience? Be honest with yourself and take a look at your analytics before you answer. If your answer is “I don’t know” or “maybe?”, you are not alone. For all the speed and scale we’ve gained with AI tools, many B2B...
by Chloe Nichols | Jul 28, 2025 | Automation, Content, Thought leadership
Content personalization in B2B marketing has long promised better engagement. But let’s be honest: most efforts have felt like glorified mail merges—”Hi {{FirstName}}, here’s a whitepaper.” It’s time we admit that true personalization requires more than basic...
by Chloe Nichols | Dec 9, 2024 | Automation, Content, Tips from our team
At this point, we can all agree that marketing AI tools are here to stay. As this technology rapidly evolves, marketing teams find themselves in a sink-or-swim situation. Recent research reveals a stark reality — the AI skills gap is widening, and organizations that...
by Chloe Nichols | Oct 25, 2024 | Automation, Industry news
HubSpot is upping its technology game with the latest update, Breeze, a complete AI solution for its go-to-market platform. Announced during INBOUND 2024, this new AI solution promises to streamline marketing workflows, enhance customer interactions and make...
