by Chloe Nichols | Sep 5, 2025 | Automation, Content, Thought leadership
Does your AI-generated content resonate with your audience? Be honest with yourself and take a look at your analytics before you answer. If your answer is “I don’t know” or “maybe?”, you are not alone. For all the speed and scale we’ve gained with AI tools, many B2B...
by Chloe Nichols | Jul 28, 2025 | Automation, Content, Thought leadership
Content personalization in B2B marketing has long promised better engagement. But let’s be honest: most efforts have felt like glorified mail merges—”Hi {{FirstName}}, here’s a whitepaper.” It’s time we admit that true personalization requires more than basic...
by Chloe Nichols | Dec 9, 2024 | Automation, Content, Tips from our team
At this point, we can all agree that marketing AI tools are here to stay. As this technology rapidly evolves, marketing teams find themselves in a sink-or-swim situation. Recent research reveals a stark reality — the AI skills gap is widening, and organizations that...
by Chloe Nichols | Oct 25, 2024 | Automation, Industry news
HubSpot is upping its technology game with the latest update, Breeze, a complete AI solution for its go-to-market platform. Announced during INBOUND 2024, this new AI solution promises to streamline marketing workflows, enhance customer interactions and make...
by Chloe Nichols | Aug 27, 2024 | Automation, Tips from our team
Do you want to use a marketing AI solution today but aren’t sure where to start? The available AI tool list and capabilities can be overwhelming, not to mention some of the tools can be a little complicated. Fortunately, there are a few ways to save time and energy...
by Chloe Nichols | Aug 15, 2024 | Automation, Content, Software
Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI. Previously on our...
