by Nicole Proctor | Sep 28, 2023 | Campaigns, Content, Trends
As marketers, we know that our content must stand out. Not only does content need to be useful and insightful, but it also needs to be creative, clever and compelling. It needs to grab the attention of prospects. It needs…animation! Animated marketing content can go a...
by Nicole Proctor | Jul 12, 2023 | Strategy, Video
Video makes the marketing star. Whether or not you work in marketing, you know, video is so hot right now (especially video in the sales funnel). But if you do work in marketing, you’re likely well aware that though popular, video is a beast all its own. It can have a...
by Nicole Proctor | May 25, 2023 | Content, eBooks
It’s 2023, and attention spans these days are SHORT! As a marketer, that means you’re asking for a lot when it comes to your content. Luckily, with marketing eBooks — one of our favorite forms of sales and marketing collateral — the sky’s the limit for how you...
by Nicole Proctor | May 25, 2023 | Content, eBooks, Strategy
How to maximizing your eBooks Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to...
by Nicole Proctor | Mar 23, 2023 | Strategic foundations, Strategy, Thought leadership
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for the buyer’s journey (emails, social media, events, the website) and the sales team to educate the world about why they need this new...
