by Content Matterz | Jul 18, 2022 | Content
Let’s face it. Today’s buyers are on social media. So, how can sales reps adjust to a world that no longer favors face-to-face, or responds to phone calls? There are a handful of ways, but social selling is arguably the most potent. Wait. Social selling, you...
by Content Matterz | Jun 23, 2022 | Content
Consider your next purchase. Whether it is a vehicle or a hair brush, you want to know if it works…and works well. Do you trust the “Take our word for it!” sales pitch? Or do you scour the internet for tried-and-true customer reviews? Roughly 95% of us will do the...
by Content Matterz | Jun 15, 2022 | Content
Humans have always depended on fitting in for survival, and this instinct for acceptance is why social proof is an essential part of brand success. So what is social proof? Why is it important? And how can B2B SaaS companies incorporate it into their marketing...
by Content Matterz | May 24, 2022 | Content
If you’ve ever hosted a networking or marketing conference–whether virtual or in-person–you know that your post-event follow-up is just as important as the event itself. You may have caught our tips for event marketing excellence. Now, it’s time to turn up the heat...
by Content Matterz | May 17, 2022 | Content
Hosting a hybrid event is a great way to engage a wider audience by offering your content to live and virtual attendees. But combining virtual and live elements requires a whole new strategy to make sure your audience is getting the most out of what you are offering....
