by Cara McDonald | Dec 30, 2024 | Hiring an agency
Whether you just accepted the role of CMO or successfully survived a merger/acquisition and are transitioning into a marketing leadership role, congratulations! But before you go popping that champagne, there is probably one big elephant in the room we must address:...
by Cara McDonald | Apr 24, 2024 | Thought leadership, Tips from our team
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
by Cara McDonald | Dec 12, 2023 | Content, Thought leadership, Trends
Content Matterz counts down to 2024 Whoa, dang! For the team at Content Matterz, this year was a big one for our little agency. At times it felt like we were slogging along, somewhere in the middle of a marathon. Others, we were taking each day at a full-out sprint....
by Cara McDonald | Sep 20, 2023 | Automation, Thought leadership
Once again, Content Matterz did Boston! As CEO of a marketing agency, it’s hard to step away from work for even a little bit, but when a client shared a pass to the 2023 HubSpot Inbound conference, I had to go. Each year, HubSpost puts on one of the biggest...
by Cara McDonald | Feb 11, 2021 | Content
Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked...
