by Cara McDonald | Mar 4, 2026 | Strategy, Thought leadership
It feels like we were just mapping out Q1 with fresh goals and a clean spreadsheet. Now March is here, the quarter is almost gone, and the results are… pending. Not because the strategy was wrong, but because momentum is built in the daily reps, not the quarterly...
by Cara McDonald | Apr 2, 2025 | Industry news, Thought leadership
FOR IMMEDIATE RELEASE Content Matterz launches fractional leadership services to help tech companies scale quickly while navigating uncertainty Bellevue, Washington — April 02, 2025 — In today’s volatile economic climate, many tech and SaaS companies face a dual...
by Cara McDonald | Dec 30, 2024 | Hiring an agency
Whether you just accepted the role of CMO or successfully survived a merger/acquisition and are transitioning into a marketing leadership role, congratulations! But before you go popping that champagne, there is probably one big elephant in the room we must address:...
by Cara McDonald | Apr 24, 2024 | Thought leadership, Tips from our team
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
by Cara McDonald | Dec 12, 2023 | Content, Thought leadership, Trends
Content Matterz counts down to 2024 Whoa, dang! For the team at Content Matterz, this year was a big one for our little agency. At times it felt like we were slogging along, somewhere in the middle of a marathon. Others, we were taking each day at a full-out sprint....
