by Amber Maechler | Apr 22, 2025 | Content, Strategy
Remember when AI was just a sci-fi topic? Now, think about it. Just like ChatGPT’s insertion into everyday life, the tech industry moves fast — and so should your content. Enter velocity. Content velocity — aka consistency and speed applied to content — is essential...
by Amber Maechler | Apr 16, 2025 | Content, partner marketing
Updated 04/16/25 | Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long. Partnering lets you...
by Amber Maechler | Apr 8, 2025 | Content, Hiring an agency
Whether you’re outsourcing your marketing for the first time or searching for a new agency partner, finding the right fit can be a challenge. Some agencies promise the world but underdeliver, while others provide real value and lasting results. Wondering how to...
by Amber Maechler | Feb 17, 2025 | Content, Hiring an agency, Strategy
A special project or major campaign can change the game for your company. However, B2B software marketing teams face many challenges when managing, creating and running special projects. For starters, many teams are already overwhelmed by regular duties and ongoing...
by Amber Maechler | Feb 3, 2025 | Hiring an agency, Strategy
As a chief marketing officer (CMO), the pressure is on. You are constantly expected to deliver measurable results and drive business growth. It also falls on you to craft a cohesive marketing strategy, manage a team of specialists, and demonstrate the return on...
