by Amber Maechler | Jan 27, 2026 | Content, Strategy
Most content plans tend to play it safe with blogs, eBooks and the occasional webinar. However, attention spans have shifted, leading to changes in buying behaviors. Most B2B content strategy hasn’t kept up. It’s time to stop polishing what’s familiar and start...
by Amber Maechler | Jan 13, 2026 | Automation, Content, Thought leadership
Artificial intelligence is reshaping marketing and rewriting the rules. As B2B buyers evolve into fast-moving, research-heavy digital consumers, their expectations for relevant, immediate, value-driven content climb higher every quarter. CMOs feel the shift: the old...
by Amber Maechler | Nov 13, 2025 | Automation, Content, Strategy
The way people discover content is changing quickly. For years, the main goal was to rank in search engines. Now, the goal is expanding: your content also needs to be clear, useful, and trustworthy enough for AI systems to cite and summarize. Gartner predicts that...
by Amber Maechler | Oct 16, 2025 | Strategy, Thought leadership
When done right, thought leadership content on LinkedIn positions your brand as an authority, starts meaningful conversations and opens doors to partnerships or clients. But too often, posts fall flat. Often, because they lack focus, originality or a clear purpose,...
by Amber Maechler | Oct 8, 2025 | Content
For years, marketers viewed the buyer’s journey as a straight highway. You cruised along, stopped at awareness, interest, consideration and decision, then arrived at a signed deal. Neat. Linear. Predictable. But today? Buyers don’t drive that route anymore. They...
