by Amber Maechler | Jun 5, 2024 | Strategy, Tips from our team
definition: the use of the imagination or original ideas, especially in the production of an artistic work Why creativity is so important to me As someone deemed a ‘creative type’ for most of my career, it’s surprising that I’ve never given much thought as to why it’s...
by Amber Maechler | May 21, 2024 | Campaigns, Strategy
These days, just about every company depends on customer loyalty. Standing out to prospects and partners has become more challenging than ever before. That’s why going the extra mile by adding a personalized touch can significantly enhance your relationships. As...
by Amber Maechler | May 7, 2024 | Content
These days, just about every company depends on customer loyalty. But partner marketers don’t just have to think about customer loyalty, they have to work hard to get partner loyalty, too. Standing out to partners has become more challenging than ever before. That’s...
by Amber Maechler | Mar 13, 2024 | Content, Strategy
There’s marketing, and then there’s partner marketing, where choosing the right assets for the right audience and the right channel takes serious sussing. Partner marketers aren’t simply marketing to prospects; they’re thinking about how to appeal to partners and...
by Amber Maechler | Dec 27, 2023 | Budgeting, Content
Maybe you’ve never hired a marketing agency before, or you want to brush up on what to expect in terms of pricing models before you start your search. Some agencies offer only one type of pricing, but most will offer clients the option to work in a variety of...
