by Nicole Proctor | May 25, 2023 | Content, eBooks, Strategy
How to maximizing your eBooks Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to...
by Chloe Nichols | May 25, 2023 | Content, eBooks, Trends
At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content...
by Nicole Proctor | Mar 23, 2023 | Strategic foundations, Strategy, Thought leadership
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for the buyer’s journey (emails, social media, events, the website) and the sales team to educate the world about why they need this new...
by Nicole Proctor | Mar 23, 2023 | Budgeting, Hiring an agency, Thought leadership
As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done — strategic content that drives revenue — and help to accomplish it all. Historically, hiring marketing vendors is an unnecessarily complicated process, largely in part...
by Chloe Nichols | Mar 1, 2023 | Industry news
These days, when you log on to LinkedIn it can feel bleak. Amidst economic uncertainty, many technology companies are slashing their expenses and cutting one of the most critical areas for generating business — the marketing department. From a reduction in staff to...
