by Cara McDonald | May 18, 2014 | Content
It’s easy to get into a routine of executing tasks and solving problems as they come. This is a great way to lose sight of big picture. If you don’t already, try to make “listening” part of that routine. Here’s what I mean by listening. I mean taking in what the world...
by Cara McDonald | May 4, 2014 | Content
Welcome to the first Monday in May. If you missed the Kentucky Derby Saturday, you missed a great story. The winner this past Saturday was not a pedigreed colt from a posh Kentucky farm. Winner, California Chrome, was born from a mare that was purchased for just...
by Cara McDonald | Apr 27, 2014 | Content
Rise and shine it’s Monday morning! And today I’m feeling perky and I’m feeling like this is going to be a super productive week. You know when you have one of those days when everything is just clicking and you’re uber-productive? Yep, that’s going to be every day...
by Cara McDonald | Apr 13, 2014 | Content
It’s Monday again and your job this week before the crazy begins is to think about your company voice. When you create materials, who exactly are you talking to? Do you have a person in mind? If you want to get fancy, this is called persona-driven marketing and you...
by Cara McDonald | Apr 6, 2014 | Content
Monday is a great time to think big picture. You’re fresh from some rest (hopefully) and not yet bogged down in your day-to-day routine. Don’t waste this glorious freshness on your in-box. Before you get into your tactical to-do list for the week, take this moment to...
