by Amber Maechler | Jun 5, 2024 | Strategy, Tips from our team
definition: the use of the imagination or original ideas, especially in the production of an artistic work Why creativity is so important to me As someone deemed a ‘creative type’ for most of my career, it’s surprising that I’ve never given much thought as to why it’s...
by Chloe Nichols | May 28, 2024 | Automation, Content, Strategy
Inclusive marketing is important. As marketers, we are particularly sensitive to ensuring that any of our organization’s messaging is welcoming to all audiences. It can feel challenging and overwhelming to ensure everything that goes out into the abyss is...
by Chloe Nichols | May 21, 2024 | Content, Strategy
As marketers, we all know video is the “it look” of the season. Usage from both end users and businesses has increased year over year. For partner marketers to be successful in this increasingly crowded space, video usage must be done intentionally and in a way that...
by Chloe Nichols | May 10, 2024 | Content, Strategy
Meeting icebreakers. Those words alone are enough to make anyone cringe. But these little moments of creating a connection can go a long way toward establishing lasting relationships. I am the first one to admit that these little games trigger anxiety, but I do...
by Amber Maechler | May 7, 2024 | Content
These days, just about every company depends on customer loyalty. But partner marketers don’t just have to think about customer loyalty, they have to work hard to get partner loyalty, too. Standing out to partners has become more challenging than ever before. That’s...
