Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
The Best eBooks of 2023
It’s raining marketing eBooks. Well, not really, but there are a LOT of them out there. And if you are trying to decipher which ones are the best, we’re here to help. As your resident content marketing experts (wink, wink), we’ve compiled a short list of our favorite...
Banish the boring: 5 creative ideas for your next eBook
It’s 2023, and attention spans these days are SHORT! As a marketer, that means you’re asking for a lot when it comes to your content. Luckily, with marketing eBooks — one of our favorite forms of sales and marketing collateral — the sky's the limit for how you can...
3 secrets to strategically maximize your eBooks
How to maximizing your eBooks Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to...
Are eBooks a trend that’s over, or a marketing staple?
At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content...
Marketing a B2B tech company without a map? Why content needs to match your buyer’s journey
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for the buyer's journey (emails, social media, events, the website) and the sales team to educate the world about why they need this new...
Transparency matterz: Why content marketing agencies should display pricing on their websites
As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done — strategic content that drives revenue — and help to accomplish it all. Historically, hiring marketing vendors is an unnecessarily complicated process, largely in part...
How to weather recession fears and budget cuts as a tech marketer
These days, when you log on to LinkedIn it can feel bleak. Amidst economic uncertainty, many technology companies are slashing their expenses and cutting one of the most critical areas for generating business — the marketing department. From a reduction in staff to...
When to swipe right (or left) on a content agency
To quote Pat Benetar’s sage and timeless anecdote, “Love is a battlefield.” You try not to fall for a bad egg and hope to create a lasting relationship with the right partner. In your search for the right content agency, you might find the process to be (shockingly?)...
Want to write a better blog? Hook your audience from the opening sentence
The opening sentence to a blog post, or really anything — a speech, paper, email, etc. — is the most important part of your entire piece. Now that may sound a little dramatic, but hear me out if you are looking to write a better blog post. In today’s world of short...
What kind of marketing agency do you need?
The first step to choosing a marketing agency is to understand what type of marketing agency you need. There are many different types of agencies, and each specializes in a different area of marketing. Before you embark on a marketing agency search, consider this: Who...