Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
4 reasons leads don’t matter
We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of...
Prioritizing your long list of marketing to-do’s
I just landed at a smaller company working with some great people with a great idea and a great offering. After many years working for large companies like Aon and Vertafore, I was looking for a small company where I could really make a difference. LexBlog is truly...