Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
3 steps to better blogging
Good writing is good writing, right? Yes and no. Readers’ expectations for a blog are far different than for a trade journal or newspaper. Blogging started as a form of an online journal so the style has always been more personal and casual. Readers expect that...
Monday matters: Stinky cheese
I recently re-read Who Moved My Cheese by Spencer Johnson. I read it when it first came out about 15 years ago. If you haven’t read it recently, you should read it again. And if you have’t read it before, pick it up, you can read the whole thing in less than 20...
14 social media tool updates you don’t want to miss
Social media tools are constantly changing and updating. It’s so easy to get overwhelmed! Not to fear though, I’ve pulled together the most important and coolest updates from the past six months so you don’t have to. Twitter New profile pages: Includes a larger...
Storytelling rules the early CLIO Awards
This is the week of the 55th Annual CLIO Awards. The CLIO Awards is the world’s most recognized international awards competition for advertising, design, digital and communications. The full show hosted by Whoopi Goldberg happens on Wednesday, October 1st, but...
Corporate social media accounts—do or don’t?
For the longest time my company, LexBlog didn’t have its own Facebook, Twitter or LinkedIn pages. This may seem unexpected as it it seems a given for companies these days to have corporate social media pages and accounts—especially for a company with deep roots in and...
Monday matters: How stress makes me happy
It’s summer and no one likes to think about stress on a Monday morning, but I’m here to talk about happy stress. In your week coming up, your task is to evaluate your stress and where it’s coming from. What the heck is happy stress? Take a look at Kevin McKeown’s blog...
Open letter to marketing intern candidates
Dear Marketing Intern Job Searchers, I’ve been reading your resumes (lots of them!) and speaking with many of you over the past few weeks. I’m excited to get to work with you and I’m looking forward to helping you launch and grow your career. LexBlog is a phenomenally...
How marketing can drive more revenue with less work
For marketing departments today, if you’re not automating, you’re leaving revenue on the table. Historically understaffed marketing cannot afford to waste a moment of time. Just a few years ago we didn’t have the software available to help the way we do now, but...
Lessons learned from three days without my phone
Earlier this week, I dumped an entire bottle of coffee into my bag. I fished my phone out immediately, but it did not entirely escape. The prevailing advice online to remedy the situation is to place the phone in a ziplock bag, covered in rice for 3-4 days. Kind of...
Monday matters: Are you too responsive?
Happy Monday! This week, let’s take a look at something I struggle with regularly, responsiveness. How responsive should you be to clients, vendors, co-workers or your Mom? How often do you check email and how quickly do you respond? I admit, I check my email...