Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Monday matters: 10 steps to super productivity
Rise and shine it’s Monday morning! And today I’m feeling perky and I’m feeling like this is going to be a super productive week. You know when you have one of those days when everything is just clicking and you’re uber-productive? Yep, that’s going to be every day...
If Game of Thrones characters were brands, which ones would they be?
HBO recently kicked of the long-awaited fourth season of Game of Thrones. Yippee! The show’s characters are deep and interesting and they are what makes the show so awesome. It got me thinking about some of the brands we love, love to hate or just hate and which...
Monday matters: Creating content marketing with the right voice
It’s Monday again and your job this week before the crazy begins is to think about your company voice. When you create materials, who exactly are you talking to? Do you have a person in mind? If you want to get fancy, this is called persona-driven marketing and you...
Monday matters: Nailing brand uniqueness
Monday is a great time to think big picture. You’re fresh from some rest (hopefully) and not yet bogged down in your day-to-day routine. Don’t waste this glorious freshness on your in-box. Before you get into your tactical to-do list for the week, take this moment to...
The number one copywriting mistake you might be making
Does this sound familiar? The goal of Company ABC is to help its customers grow their businesses and impress their clients. Or how about this? Dear valued customer, Company ABC is here to help Company XYZ achieve its goals and generate new business. What’s wrong with...
Why marketers need to blog for themselves
Us marketers, we spend a lot of time promoting other people, places and things. It’s time to say “What about me?” We write, edit and anguish over copy, commas, tone, messaging etc. and sometimes we wonder what it’s all for. How would it feel if you used all that...
Marketing the St. Paddy’s Day way
St. Paddy’s Day is a big deal in my house. Not because we’re all a bunch of lushes (well maybe). But because my husband is a manager of a prominent Seattle Irish pub, Fadó Irish Pub. So we don’t see much of him as he runs around getting ready for the Irish festivities...
Marketing winners from fast company’s Most Innovative Companies 2014
The annual release of the Fast Company’s “The World’s Most Innovative Companies” never fails to inspire. No matter your business or your role within it, these companies are looking at the world differently than the rest of us. So who most inspired my marketing...
Get ready for the Oscars! Marketing fun facts!
I’m a huge Oscar geek. I love the movies, the dresses, the show and even the rambling acceptance speeches. Let’s enjoy some marketing fun facts about this great event: What you work on matters: Some actors, like Tom Hanks, George Clooney, Cate Blanchett,...
4 dumb reasons to start a blog
People start blogs for all kinds of reasons. But they fail at a faster rate than ill-conceived restaurants. Why? I believe the reason is tied directly to why the blog was started in the first place. It’s important to have a goal, maybe even a dream. It’s especially...