Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Monday matters: decisiveness is the stuff of legends
There’s a reason why people don’t like politicians who “flip flop” When you change your mind frequently, people find it hard to know what you stand for, which makes it difficult for them to follow you. While some adaptation of ideas is natural over...
Monday matters: My secret weapon
When I was first starting out, I worked in a tiny advertising agency doing media buying. It wasn’t glamorous like I thought an advertising agency would be, but I gained a lot of experience. My boss was a shark who taught me how to be ruthless negotiating advertising...
6 ways Frank Underwood would be incredible at marketing
This week Netflix dropped Season 3 of House of Cards. And between binge watching the entire season, I started thinking about what Frank would do if he were in my position. And let’s be honest, Frank would be masterful at it. So let’s break down why and maybe...
Stop wasting time driving traffic to your website
Total heresy, right? This is marketing 101, you spend lots of money to drive people to your website. We want more traffic! If there were a marketing camp (and I totally wish there was), this would be one of our fight songs. But, depending on what it is you’re selling,...
Monday matters: Are you waiting for someone to solve your problem?
Do you find yourself complaining at the dinner table about the obstacles you can’t get over or how no one listens to you at work? Do you complain about your boss not taking action to help you? Do your conversations with co-workers and any family member who will listen...
Harnessing data to acquire the right type of clients
Data is the marketing person’s best friend. I still have nightmares about standing in front of executives with nothing more than some vague, “we think it’s working” kind of rhetoric. Those were the days before everything could be tracked and close looped. In fact, now...
10 marketing no-nos to quit cold turkey in the New Year
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally...
6 lessons learned from winning NaNoWriMo
Yeah that’s me. I’m an official NaNoWriMo Winner. What is NaNoWriMo you ask? It’s short for National Novel Writing Month—since that’s a big mouthful, it gets shortened to NaNoWriMo. It’s a worldwide challenge to write a novel in one month. In other words, crank out...
Why you shouldn’t waste your time trying to “go viral”
I honestly get shivers when I hear the term “viral.” If I had a dollar for every time an executive has asked me to create a “viral” something, well, I could probably buy myself something quite pretty. Trying to create something that goes viral is like trying to...
Monday matters: Win forever
The Seahawks logged another victory over the Oakland Raiders yesterday to clinch second place in their division. While the team has stumbled a bit more than expected in the early part of the season, coach, Pete Carroll’s philosophy seems to resonate with the team....