Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Storytelling rules the early CLIO Awards
This is the week of the 55th Annual CLIO Awards. The CLIO Awards is the world’s most recognized international awards competition for advertising, design, digital and communications. The full show hosted by Whoopi Goldberg happens on Wednesday, October 1st, but...
Corporate social media accounts—do or don’t?
For the longest time my company, LexBlog didn’t have its own Facebook, Twitter or LinkedIn pages. This may seem unexpected as it it seems a given for companies these days to have corporate social media pages and accounts—especially for a company with deep roots in and...
Monday matters: How stress makes me happy
It’s summer and no one likes to think about stress on a Monday morning, but I’m here to talk about happy stress. In your week coming up, your task is to evaluate your stress and where it’s coming from. What the heck is happy stress? Take a look at Kevin McKeown’s blog...
Open letter to marketing intern candidates
Dear Marketing Intern Job Searchers, I’ve been reading your resumes (lots of them!) and speaking with many of you over the past few weeks. I’m excited to get to work with you and I’m looking forward to helping you launch and grow your career. LexBlog is a phenomenally...
How marketing can drive more revenue with less work
For marketing departments today, if you’re not automating, you’re leaving revenue on the table. Historically understaffed marketing cannot afford to waste a moment of time. Just a few years ago we didn’t have the software available to help the way we do now, but...
Lessons learned from three days without my phone
Earlier this week, I dumped an entire bottle of coffee into my bag. I fished my phone out immediately, but it did not entirely escape. The prevailing advice online to remedy the situation is to place the phone in a ziplock bag, covered in rice for 3-4 days. Kind of...
Monday matters: Are you too responsive?
Happy Monday! This week, let’s take a look at something I struggle with regularly, responsiveness. How responsive should you be to clients, vendors, co-workers or your Mom? How often do you check email and how quickly do you respond? I admit, I check my email...
Blog syndication: SEO killer or exposure boon?
We all want more exposure for our blogs. Why else do we write them? So syndication can seem like a no-brainer. Of course, you want to publish on a site that gets thousands more views than your own does. But before you jump in with two feet, make sure you’re...
Why corporate blogs suck so much
Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail...
Monday matters: Working your personal social strategy
Ok, so it’s not really Monday. It’s even better, it’s Tuesday after a holiday weekend! With a short week ahead, it’s tough to take on new things this week. So, today I’m going to discuss what I do when I have a little extra time on my weekends, especially a long...