Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
15 ways to use Snapchat for B2B marketing
It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion,...
The introvert’s guide to working an event
So you’ve got a big event coming up… ahem Dreamforce starts today! You know you need to rock it. Maybe you’re marketing yourself, maybe you’ve got a big booth and you’re marketing your company. But… you’re scared, that’s a whole lotta people you have to meet and be...
The one thing that’s ruining your relationship with sales
Hi marketers. You guys are awesome and I just want to start there. But we need to have a serious talk. Please examine the following statements to see if they sound familiar to you: Top-of-funnel leads are converting from x campaign but bouncing when they get to the...
4 reasons targeting the C-Suite is a losing marketing strategy
Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often the ultimate decision maker. Also true. Makes sense you should target them with your marketing efforts. Not so true (usually). Many companies put all their marketing...
Why marketers are afraid of social media
Because it’s new. And yeah, I know, it’s not exactly a hot-off-the-presses thing anymore. But it IS new in that it is changing every day. Which can be scary as hell when you’re at the bottom of the mountain. But I have faith in you, marketers. You can do social media...
In honor of the creativity and originality of Prince and Bowie
Prince. Bowie. It’s a sad year for music fans and all around fans of creativity and originality. I’m a huge fan of all of it. And I’m both grieving and grateful for the music and inspiration. I want to take a moment to respect what these great artists did for...
Is lead scoring like SO last year?
Wait what? Are you just now getting lead scoring up and running and actually making it work? If you’re using a marketing automation system like Marketo, Eloqua or Pardot, you probably got this nifty feature built in. It can take a while to make lead scoring...
What will change in BTB marketing in 2016? Everything. (again)
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB...
What is content marketing?
Since I started my own content marketing agency, I find myself needing to define content marketing pretty often. Mostly it’s when I’m describing what my new business does to friends, neighbors and family. This is how it goes: Them: “What type of business did you...
Content marketing customization: How to get past information overload
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you...