Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
10 marketing no-nos to quit cold turkey in the New Year
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally...
6 lessons learned from winning NaNoWriMo
Yeah that’s me. I’m an official NaNoWriMo Winner. What is NaNoWriMo you ask? It’s short for National Novel Writing Month—since that’s a big mouthful, it gets shortened to NaNoWriMo. It’s a worldwide challenge to write a novel in one month. In other words, crank out...
Why you shouldn’t waste your time trying to “go viral”
I honestly get shivers when I hear the term “viral.” If I had a dollar for every time an executive has asked me to create a “viral” something, well, I could probably buy myself something quite pretty. Trying to create something that goes viral is like trying to...
Monday matters: Win forever
The Seahawks logged another victory over the Oakland Raiders yesterday to clinch second place in their division. While the team has stumbled a bit more than expected in the early part of the season, coach, Pete Carroll’s philosophy seems to resonate with the team....
3 steps to better blogging
Good writing is good writing, right? Yes and no. Readers’ expectations for a blog are far different than for a trade journal or newspaper. Blogging started as a form of an online journal so the style has always been more personal and casual. Readers expect that...
Monday matters: Stinky cheese
I recently re-read Who Moved My Cheese by Spencer Johnson. I read it when it first came out about 15 years ago. If you haven’t read it recently, you should read it again. And if you have’t read it before, pick it up, you can read the whole thing in less than 20...
14 social media tool updates you don’t want to miss
Social media tools are constantly changing and updating. It’s so easy to get overwhelmed! Not to fear though, I’ve pulled together the most important and coolest updates from the past six months so you don’t have to. Twitter New profile pages: Includes a larger...
Storytelling rules the early CLIO Awards
This is the week of the 55th Annual CLIO Awards. The CLIO Awards is the world’s most recognized international awards competition for advertising, design, digital and communications. The full show hosted by Whoopi Goldberg happens on Wednesday, October 1st, but...
Corporate social media accounts—do or don’t?
For the longest time my company, LexBlog didn’t have its own Facebook, Twitter or LinkedIn pages. This may seem unexpected as it it seems a given for companies these days to have corporate social media pages and accounts—especially for a company with deep roots in and...
Monday matters: How stress makes me happy
It’s summer and no one likes to think about stress on a Monday morning, but I’m here to talk about happy stress. In your week coming up, your task is to evaluate your stress and where it’s coming from. What the heck is happy stress? Take a look at Kevin McKeown’s blog...