Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
How to write effective subject lines
Effective subject lines are key to any email marketing efforts. They are the first line of defense that will determine if your email will see the light of day and ultimately convert. Deciding what subject line is going to be the perfect...
Three ways to effectively use your marketing personas
Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes up your target audience, and in a way, get to know them. And now that you have these marketing personas, the next step is putting them to good use, and apply these...
Why should you create a business podcast?
Living in an age of such technological advances, it is no wonder that there are now more tools and mediums than ever for marketers to promote their messages. One such advancement is the rise of podcasts. These digital clips, often presented as...
How to use microcopy to interject personality and brand into UX
We’ve all heard the saying “the devil is in the details,” and for marketers, this rings true in every aspect of our job. From large content pieces, to the tiniest bit of copy, one word or phrase can make all the difference in how customers and prospects view the...
Account based marketing – what it is and should you be doing it?
First thing’s first- what even is account based marketing? Account Based Marketing, or ABM For Short ABM is a highly targeted form of marketing which focuses on marketing directly to an individual or account. Rather than aiming campaigns at an...
Automating your social media? Here’s how to get started
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic...
Copywriter vs. content marketing agency – Here’s the difference…
Both are responsible for helping you write and create top notch content to fit your project needs… But what is the difference? Copywriters produce marketing and promotional materials at the request of people and businesses. They are masters of content creation and...
Can AI make your email marketing campaigns more successful?
Email marketing is no easy task. Especially given the amount of emails that cross your inbox everyday. But when it works, it works – leading to increased awareness and revenue. Finding the right mix of messaging, click-worthy subject lines, and optimal send times is...
Are newsletters dead and marketers moving on…?
Newsletters. A timeless tactic that almost all marketers are sure to have employed at one point or another. Whether you’re offering up the latest on your solutions and services or serving up valuable thought leadership, they are a great way to connect with prospects...
AI in marketing is here, are you ready for it?
Artificial Intelligence (AI) is everywhere. It has slipped its way into our everyday life without most of us even realizing it. The Echo Dot that is streaming music in my living room is a good example. It didn’t take long before the device became integrated in my life...