Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
How to adapt email marketing to Apple’s iOS 15 update
You’ve finally got your marketing strategy down to a science, and now Apple’s upcoming iOS 15 update promises to shake things up. With upcoming changes to email, you’ll need to update your email marketing strategy – specifically your open rate goals and how you...
Email marketing: Which metrics matter (and which don’t)
While it may feel like social media and digital advertising get all the hype these days, the tried-and-true email campaign is still an incredibly effective tool for marketing. In fact, not a day goes by where our team isn’t working on an email marketing campaign....
4 unique ways to generate marketing qualified leads
As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but this can sometimes be easier said than done. There is a lot of noise out there, and we are all fighting for the attention of our prospects. This leads to the question, how do...
How to conquer the dreaded cold call email
Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and can be somewhat nerve-wracking), but it is fundamental to both driving awareness of your organization and ultimately creating sales. In fact, when done correctly, cold call...
Why your marketing content isn’t working
There’s nothing more disappointing as a marketer than working hard on a campaign only to fall short on expected results. Actually, we take that back. The most disappointing thing is when that happens and you can’t seem to figure out why. Failure is a part of...
4 tips for effective marketing campaign follow-up
Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like to say that your work here is done, that is not quite the case. Now comes the time for the all- important post campaign follow-up. This means rolling up your sleeves and...
The ultimate guide to repurposing content (AKA the Turkey Dinner)
It takes a lot of time, energy, and resources to feed the content marketing machine. And yet, feed it you must, otherwise, you’re missing out on opportunities to generate demand for your product or drive traffic to your business. But here’s a little secret that not...
How to repurpose marketing content for specific industries
Are you ready to turn your marketing strategy up a notch? Take your content repurposing a step further to reach industry specific verticals. This not only helps you access new audiences, but equips your sales team with a toolkit for working with different prospective...
How to repurpose content: Part 2
You’ve struck marketing gold – you created a piece of content that is killing it in SEO, bringing in prospects and making you the star of the marketing and sales team. So, now what? You could ride on the coattails of this amazing piece…but you’re better than that. Now...
How to repurpose content: Part 1
We’ve given you 10 reasons why you should repurpose content in our last blog post, but then we figured, we should also share where to start! So, today, let’s assume you need to deliver content to reach new audiences, but you’re pressed on time and running out of...