Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
How to build brand awareness with SEO
According to HubSpot’s 2021 State of Marketing Report, marketers say the number one goal for their campaigns is to generate brand awareness. They also report that one of the most important ways for them to measure the success of their content marketing strategy...
SEO vs creative writing: When and why you should write a specific way
There are many buzzwords in the marketing world, but SEO is perhaps one of the buzziest. If you're a marketer, you already know what SEO stands for and what it all means. We also don't have to tell you how important it is for attracting clients and driving visibility...
How to hire freelance marketing talent
Whether you are in a bind or in need of specific (temporary) expertise, hiring a freelancer can help fill a void for any marketing team. With more and more people turning to the contract work lifestyle, the availability and options for freelancers are not only...
Tips for managing employee burnout for marketers
It’s no secret that the last 18 months have taken a massive toll on everyone’s mental health. While workplace burnout is by no means a new problem, employees in all lines of work from food service to big tech have reached a level of burnout that is virtually unmatched...
How to budget for a marketing agency
It’s that time of year again, and we’re not talking about back-to-school. It’s budgeting season, people! Companies of all sizes are crunching the numbers within their departments to set realistic and manageable budgets that will help them reach their goals. Over the...
Hiring a marketing agency? Here’s how to find the right one.
For internal marketing teams at businesses of all sizes, bringing in outside help through a marketing agency is a beneficial way to help grow marketing strategies and programs, and achieve greater results. With so many different types of agencies out there, it is...
Everything you need to know about click through rates
We recently wrote about how some email marketing metrics matter more than others. One that shakes out to be at the top of the list of importance? Click through rate. This tiny yet mighty metric is one of the best indicators of engagement that marketers have when...
How to adapt email marketing to Apple’s iOS 15 update
You’ve finally got your marketing strategy down to a science, and now Apple’s upcoming iOS 15 update promises to shake things up. With upcoming changes to email, you’ll need to update your email marketing strategy – specifically your open rate goals and how you...
Email marketing: Which metrics matter (and which don’t)
While it may feel like social media and digital advertising get all the hype these days, the tried-and-true email campaign is still an incredibly effective tool for marketing. In fact, not a day goes by where our team isn’t working on an email marketing campaign....
4 unique ways to generate marketing qualified leads
As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but this can sometimes be easier said than done. There is a lot of noise out there, and we are all fighting for the attention of our prospects. This leads to the question, how do...