Content Matterz Blog

Expertise from content marketers on everything from building a workable budget to creating the best marketing content.

Open letter to marketing intern candidates

Open letter to marketing intern candidates

Dear Marketing Intern Job Searchers, I’ve been reading your resumes (lots of them!) and speaking with many of you over the past few weeks. I’m excited to get to work with you and I’m looking forward to helping you launch and grow your career. LexBlog is a phenomenally...

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Monday matters: Are you too responsive?

Monday matters: Are you too responsive?

Happy Monday! This week, let’s take a look at something I struggle with regularly, responsiveness.  How responsive should you be to clients, vendors, co-workers or your Mom? How often do you check email and how quickly do you respond? I admit, I check my email...

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Why corporate blogs suck so much

Why corporate blogs suck so much

Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail...

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Monday matters: Listening for inspiration

Monday matters: Listening for inspiration

It’s easy to get into a routine of executing tasks and solving problems as they come. This is a great way to lose sight of big picture. If you don’t already, try to make “listening” part of that routine. Here’s what I mean by listening. I mean taking in what the world...

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Blog comments, whales & science fairs

Blog comments, whales & science fairs

Recently my seven-year-old son, Will, participated in his first science fair. With overwhelming fairness, his school does not offer prizes or rank the projects in any way. Comment sheets are set out with each project so that others can write something about the...

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Monday matters: 10 steps to super productivity

Monday matters: 10 steps to super productivity

Rise and shine it’s Monday morning! And today I’m feeling perky and I’m feeling like this is going to be a super productive week. You know when you have one of those days when everything is just clicking and you’re uber-productive? Yep, that’s going to be every day...

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Monday matters: Nailing brand uniqueness

Monday matters: Nailing brand uniqueness

Monday is a great time to think big picture. You’re fresh from some rest (hopefully) and not yet bogged down in your day-to-day routine. Don’t waste this glorious freshness on your in-box. Before you get into your tactical to-do list for the week, take this moment to...

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