Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Personalization has a future — if you do it right
Personalization in marketing is important, and here's why. Have you ever walked into a store and heard a clerk shout, "Hi, welcome in"? Instinctively you return the salutation. "Oh, hello. Thank you." But then, there doesn't seem to be an employee within sight as you...
The truth about marketing automation tools and AI
As marketers, we make a hundred decisions before executing a campaign across multiple channels. And sometimes, these decisions land us in the hot seat. With a show of hands, how many of you have had to defend your budget or deliver hard metrics to prove you drove...
Marketing a boring brand? Let content do the heavy lifting.
There once was a boring brand that needed to find a way to stand out in a competitive market. They tried social media, email marketing and paid ads, but nothing seemed to work. The brand was stuck selling a commodity product that no one wanted to buy. But then they...
In a crowded tech space, SaaS messaging needs to be made memorable
Technology has firmed its grasp on all parts of life, and these days even our children can serve as the IT department in our homes. Technology’s place in the work world is no exception. Companies are dependent on software to run their businesses more efficiently and...
Marketing on the Flywheel: A new podcast for all your marketing needs
There's a new podcast to help marketers: Marketing on the Flywheel! We live in an increasingly digital world where remote work, flexible schedules and nomad lifestyles have become the norm. An overwhelming amount of people today no longer hold “normal” business hours;...
Trust matterz: Creating a better content strategy agency
International Women’s Day highlights the social, economic, cultural, and political achievements of women. In a previous life, I’ve used this day to share stories about challenges women face in industries that are typically thought of as male-dominated. As a content...
What does a socially conscious B2B SaaS company look like?
Over the last few years, the concept of being socially conscious has become mainstream for the public—and businesses are following suit. Corporate social responsibility, or CSR, is the term used to describe a company’s self-enforced commitment to being ethically...
Internal corporate social responsibility requires a thoughtful communication strategy
Internal corporate social responsibility is important. The messages you send, actions you take, and examples you set for your employees, stakeholders, and vendors can be just as beneficial or detrimental to your success as the ones the marketing department is...
Three things you can do today to make your website more accessible
Are you making your brand truly accessible to everyone? In a recent blog post we discussed the importance of Corporate Social Responsibility (CSR) and how brands can promote a social or environmental cause in a meaningful way. However, social responsibility for brands...
Empowering your employees through continuing education is a must for 2022 (and here’s how to do it right)
How does continuing education play a role in employee retention? Towards the end of 2021, the employers experienced what became known as The Great Resignation. Employees who felt undervalued, uninspired, or saw few professional growth opportunities left their...