Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Is lead scoring like SO last year?
Wait what? Are you just now getting lead scoring up and running and actually making it work? If you’re using a marketing automation system like Marketo, Eloqua or Pardot, you probably got this nifty feature built in. It can take a while to make lead scoring...
What will change in BTB marketing in 2016? Everything. (again)
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB...
What is content marketing?
Since I started my own content marketing agency, I find myself needing to define content marketing pretty often. Mostly it’s when I’m describing what my new business does to friends, neighbors and family. This is how it goes: Them: “What type of business did you...
Content marketing customization: How to get past information overload
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you...
7 BTB marketing musts to do right now for a killer 2016
If you’re like many marketers, you’re knee deep in 2016 budgeting and planning already. Yay, everyone’s favorite time of year (kidding). So I’m here to pile on some more to do’s you should be knocking off your list to hit 2016 running. Your future self will thank...
![How big is content marketing in 2016? BIG. [Infographic]](https://contentmatterz.com/wp-content/uploads/2023/07/20295944736_573ee7cbbf_z-400x209.jpg)
How big is content marketing in 2016? BIG. [Infographic]
Where are companies nationwide putting their marketing budget dollars this year? Content. With more than 50% expecting to increase their budgets for content in the next 12 months, we can expect to see the trend hold well into the future. Why is content...
32 B2B marketing ideas for maximizing Periscope
Have you been hearing about Periscope but aren’t sure what to do with it? Ack, another social media platform to figure out! Don’t worry, Periscope is easy to get to know and love. It’s the perfect blend of Twitter and Youtube. For those of you who are new to...
How to bounce back strong like Serena Williams
It’s day nine of the US Open Tennis Championship. It’s hot. It’s humid. The matches are long and physically grueling. But it’s not the heat or fitness that defeats the players. It’s something far more difficult to train for. Resilience....
5 things content marketing is NOT
It’s all the rage–all marketers have to be doing “content marketing” or they’re just not going to be successful, right? I admit, I’m a big fan of content marketing, I’m even building a business around it. But I do believe that there is still a place for more...
Facing the copywriting mountain – How to write with ease
I’ll admit, writing comes easily to me. I know many people struggle when they stare at the blank page. Where to start? What should those first words be? It’s particularly difficult if you don’t write often. A few years ago, my husband tried to teach me how to...
Monday matters: Planning for a stress-free summer vaca
It’s almost here. The birds are chirping, the kids are counting down to the end of school and you and your staff are counting down to fun summer vacations. Vacations are awesome and everyone should take as many as possible. But how do you get ready for your time off...
Turning your team into a hive of productivity
There is so much help on the Internet to help you improve your productivity. Google it and you’ll find 20 articles written in the past two days on this subject. And if you’ve been reading this blog, you know I have a passion for marketing efficiency. Marketing...
Monday matters: The key to starting (anything) new
Whether you’re starting a new job, a new position or just a new project, it can be overwhelming figuring out where to begin. How could you possibly know everything you need to know to get this right? Even if you’re an old hat at your current position, a new project...
It’s Mobilegeddon! Are you ready marketers?
Today is D-day for marketers and companies world-wide. Ok, that may be a tad over-dramatic, but today is the day that Google once again updates their algorithm. This update promises to be much larger than the last much-discussed Panda update. Panda effected...
Monday matters: decisiveness is the stuff of legends
There’s a reason why people don’t like politicians who “flip flop” When you change your mind frequently, people find it hard to know what you stand for, which makes it difficult for them to follow you. While some adaptation of ideas is natural over...