Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
What does a socially conscious B2B SaaS company look like?
Over the last few years, the concept of being socially conscious has become mainstream for the public—and businesses are following suit. Corporate social responsibility, or CSR, is the term used to describe a company’s self-enforced commitment to being ethically...
Internal corporate social responsibility requires a thoughtful communication strategy
Internal corporate social responsibility is important. The messages you send, actions you take, and examples you set for your employees, stakeholders, and vendors can be just as beneficial or detrimental to your success as the ones the marketing department is...
Three things you can do today to make your website more accessible
Are you making your brand truly accessible to everyone? In a recent blog post we discussed the importance of Corporate Social Responsibility (CSR) and how brands can promote a social or environmental cause in a meaningful way. However, social responsibility for brands...
Empowering your employees through continuing education is a must for 2022 (and here’s how to do it right)
How does continuing education play a role in employee retention? Towards the end of 2021, the employers experienced what became known as The Great Resignation. Employees who felt undervalued, uninspired, or saw few professional growth opportunities left their...
Corporate responsibility is more than a brand promise
It’s been demonstrated in survey after survey after survey that socially responsible branding is important. Consumers, especially Millennials and Gen Z-ers, want businesses to play a bigger role in social and environmental affairs. Organizations with strong corporate...
Want to move up in marketing? Here are some tips to get you started.
Marketing is a dynamic and exciting field, which makes marketing career advancement interesting. The ever-changing landscape of the optimal ways to reach audiences creates a multitude of opportunities for those working in the industry (and for those wanting to enter...
Marketing jobs are on fire and here’s why.
Employment during this global pandemic has been anything but normal, especially for the marketing job market. When the pandemic first started, unemployment spiked as companies scrambled to adjust to stay-home orders, office closures, and remote work. The marketing...
5 types of content you should have at your sales kickoff
Updated December 2024 Ah, the sales kickoff, or SKO, as it’s frequently referred to. For marketing teams, your organization’s SKO is one of your best opportunities to drive brand alignment and consistency. More importantly, it’s a chance to influence the content that...
Virtual or In-Person? How to find the right strategy for your SKO
In the first four months of 2020, more than 83 million events were canceled or rescheduled worldwide due to the COVID-19 pandemic. After that, most people stopped counting. Companies went remote, leaned heavily into the virtual world, and began holding every meeting...
The ultimate sales kickoff guide for marketers
It’s a busy time of year for marketers, especially those of us that are tasked with planning a sales kickoff (or SKO). To make your life easier, we’ve compiled our tips — including ideas for SKO themes! — and agenda items to get you started. First, however, let’s make...