Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Empowering your employees through continuing education is a must for 2022 (and here’s how to do it right)
How does continuing education play a role in employee retention? Towards the end of 2021, the employers experienced what became known as The Great Resignation. Employees who felt undervalued, uninspired, or saw few professional growth opportunities left their...
Corporate responsibility is more than a brand promise
It’s been demonstrated in survey after survey after survey that socially responsible branding is important. Consumers, especially Millennials and Gen Z-ers, want businesses to play a bigger role in social and environmental affairs. Organizations with strong corporate...
Want to move up in marketing? Here are some tips to get you started.
Marketing is a dynamic and exciting field, which makes marketing career advancement interesting. The ever-changing landscape of the optimal ways to reach audiences creates a multitude of opportunities for those working in the industry (and for those wanting to enter...
Marketing jobs are on fire and here’s why.
Employment during this global pandemic has been anything but normal, especially for the marketing job market. When the pandemic first started, unemployment spiked as companies scrambled to adjust to stay-home orders, office closures, and remote work. The marketing...
5 types of content you should have at your sales kickoff
Updated December 2024 Ah, the sales kickoff, or SKO, as it’s frequently referred to. For marketing teams, your organization’s SKO is one of your best opportunities to drive brand alignment and consistency. More importantly, it’s a chance to influence the content that...
Virtual or In-Person? How to find the right strategy for your SKO
In the first four months of 2020, more than 83 million events were canceled or rescheduled worldwide due to the COVID-19 pandemic. After that, most people stopped counting. Companies went remote, leaned heavily into the virtual world, and began holding every meeting...
The ultimate sales kickoff guide for marketers
It’s a busy time of year for marketers, especially those of us that are tasked with planning a sales kickoff (or SKO). To make your life easier, we’ve compiled our tips — including ideas for SKO themes! — and agenda items to get you started. First, however, let’s make...
6 ways to improve your team’s marketing productivity
When we hear the word productivity, we typically think “more work.” But the actual goal of being more productive is to consistently achieve the desired results with the utilization of less time and resources, or—per the definition below—greater output with lesser...
The essential marketing tools ‘starter pack’
As a professional in a marketing role, you are often asked to be the jack-of-all-marketing-trades. From writing content to executing design and delivering the finished product to the right target market, it’s your job to make your CEO’s marketing dreams come true. Oh,...
3 tips for managing a marketing content calendar
Marketing is a lot like juggling, there are many balls in the air at one time, and making sure one doesn’t drop is part of the daily challenge (and the fun!). Using a project management tool can make life a lot easier and less stressful. One tool that we think...