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A partner marketer’s dilemma: Whose audience is it (B2B2B/C) anyway?

A partner marketer’s dilemma: Whose audience is it (B2B2B/C) anyway?

by Nicole Proctor | Apr 17, 2024 | Content, partner marketing, Strategy

You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
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