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What kind of marketing agency do you need?

What kind of marketing agency do you need?

by Content Matterz | Feb 27, 2023 | Hiring an agency

The first step to choosing a marketing agency is to understand what type of marketing agency you need. There are many different types of agencies, and each specializes in a different area of marketing. Before you embark on a marketing agency search, consider this: Who...
Why outsourcing is the best-kept secret of high-performing marketing teams

Why outsourcing is the best-kept secret of high-performing marketing teams

by Nicole Proctor | Jan 26, 2023 | Hiring an agency

“Why aren’t we doing more [insert video, podcasts, social media, long-form content, etc.]?” Are you a marketer who’s ever been asked this by your leadership or sales department? Maybe you glance around you at other overworked team members or peek at your calendar with...
Tips for choosing a B2B tech marketing agency

Tips for choosing a B2B tech marketing agency

by Nicole Proctor | Jan 26, 2023 | Hiring an agency

Hiring a B2B tech marketing company is important If you’ve ever tried to find the right marketing agency for your tech company, you’ve likely realized a one-size-fits-all agency doesn’t always know how to create content for your customers. Your sales cycle is...
Manage marketer burnout: tips from our busy marketing team to yours

Manage marketer burnout: tips from our busy marketing team to yours

by Nicole Proctor | Jan 25, 2023 | Hiring an agency, Tips from our team

If your organization has lofty revenue goals it often means one thing for the marketing department — more work! From sales enablement collateral to website content to event materials, many marketers are spread thin trying to keep up with the demands of the business...
Copywriter or Agency: Finding the right fit for your content strategy

Copywriter or Agency: Finding the right fit for your content strategy

by Content Matterz | Jan 3, 2023 | Hiring an agency

As content writers, we are charged with finding an idea that is not only creative but drives an exciting concept that audiences will find valuable. And then, when we’ve got the perfect idea, it’s time to puzzle together some words that make the vision pop. When it...
How to convince your boss to let you hire a content marketing agency

How to convince your boss to let you hire a content marketing agency

by Amber Maechler | Jan 3, 2023 | Hiring an agency

Updated January 2025 These days, small and mighty marketing teams are often the norm. For busy marketing managers that can mean balancing the demands of both your sales and marketing teams, keeping up with product updates, maintaining an active social media presence...
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