by Nicole Proctor | Dec 6, 2023 | Content, Industry news, Tips from our team
This past year, everywhere you went, there was AI. From generative content production to smarter bots, workflows and automations, AI dominated marketing in 2023. The team at Content Matterz sure wrote a few blogs here and there on the topic (while we obviously...
by Chloe Nichols | Dec 1, 2023 | Automation, Content, Industry news
Once upon a time, marketers sat around large tables in smoke-filled conference rooms, talking about their next great idea. They took long lunches and partied late into the evening with clients, laughing and celebrating their latest campaign victory. Queue up your...
by Nicole Proctor | Nov 21, 2023 | Automation, Content, Software, Trends
Ok! We admit it. We’re starting to love AI. No, not because it’s doing work for us, but because it’s helping us do our jobs better. As marketers on a small and agile team, we’re all doing a lot, every single day — but with a little help from our robot friends, we can...
by Chloe Nichols | Nov 7, 2023 | Automation, Content, Software, Strategy
Marketing automation tools, such as HubSpot, enrich content marketing and sales programs, but they can also present some challenges, which is why a HubSpot partner can be instrumental to your success. While go-to-market platforms are rich with features and options,...
by Nicole Proctor | Oct 20, 2023 | Content, Tips from our team
Ahh, it’s spooky season. Witches, goblins, pumpkins, and our favorite, resurrected content. No, we’re not suggesting you turn your blog into a zombie, but if your website or social media channels are feeling a bit like a ghost town, we have a few Halloween content...
by Chloe Nichols | Oct 12, 2023 | Automation, Content, Software, Trends
Using AI in your marketing doesn’t mean you need to fill your toolbox full of new platforms and programs. Many of the tools you already use are working on integrating this technology into their current offerings, including the popular go-to-market platform HubSpot. ...