by Nicole Proctor | Dec 27, 2023 | Content, Strategy
A marketer’s life is one of ebbs and flows. Some weeks, it seems like every project you touch requires every ounce of your attention (and it’s always all of them at the very same time). Other days, you get lulled into a false sense of calmness and think you can...
by Amber Maechler | Dec 27, 2023 | Budgeting, Content
Maybe you’ve never hired a marketing agency before, or you want to brush up on what to expect in terms of pricing models before you start your search. Some agencies offer only one type of pricing, but most will offer clients the option to work in a variety of...
by Chloe Nichols | Dec 19, 2023 | Automation, Content, Writing tips
Do you find that using AI for content writing brings lukewarm or even unhelpful results? Your prompts could be the issue. AI tools are not necessarily intuitive, and the output is only as good as the questions, topics or information you feed it. Read on to learn best...
by Cara McDonald | Dec 12, 2023 | Content, Thought leadership, Trends
Content Matterz counts down to 2024 Whoa, dang! For the team at Content Matterz, this year was a big one for our little agency. At times it felt like we were slogging along, somewhere in the middle of a marathon. Others, we were taking each day at a full-out sprint....
by Nicole Proctor | Dec 6, 2023 | Content, Industry news, Tips from our team
This past year, everywhere you went, there was AI. From generative content production to smarter bots, workflows and automations, AI dominated marketing in 2023. The team at Content Matterz sure wrote a few blogs here and there on the topic (while we obviously...
by Chloe Nichols | Dec 1, 2023 | Automation, Content, Industry news
Once upon a time, marketers sat around large tables in smoke-filled conference rooms, talking about their next great idea. They took long lunches and partied late into the evening with clients, laughing and celebrating their latest campaign victory. Queue up your...
