by Cara McDonald | Mar 20, 2014 | Content
Us marketers, we spend a lot of time promoting other people, places and things. It’s time to say “What about me?” We write, edit and anguish over copy, commas, tone, messaging etc. and sometimes we wonder what it’s all for. How would it feel if you used all that...
by Cara McDonald | Mar 17, 2014 | Content
St. Paddy’s Day is a big deal in my house. Not because we’re all a bunch of lushes (well maybe). But because my husband is a manager of a prominent Seattle Irish pub, Fadó Irish Pub. So we don’t see much of him as he runs around getting ready for the Irish festivities...
by Cara McDonald | Mar 10, 2014 | Content
The annual release of the Fast Company’s “The World’s Most Innovative Companies” never fails to inspire. No matter your business or your role within it, these companies are looking at the world differently than the rest of us. So who most inspired my marketing...
by Cara McDonald | Feb 27, 2014 | Content
I’m a huge Oscar geek. I love the movies, the dresses, the show and even the rambling acceptance speeches. Let’s enjoy some marketing fun facts about this great event: What you work on matters: Some actors, like Tom Hanks, George Clooney, Cate Blanchett,...
by Cara McDonald | Feb 20, 2014 | Content
People start blogs for all kinds of reasons. But they fail at a faster rate than ill-conceived restaurants. Why? I believe the reason is tied directly to why the blog was started in the first place. It’s important to have a goal, maybe even a dream. It’s especially...
by Cara McDonald | Feb 12, 2014 | Content
We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of...
