by Cara McDonald | Mar 10, 2014 | Content
The annual release of the Fast Company’s “The World’s Most Innovative Companies” never fails to inspire. No matter your business or your role within it, these companies are looking at the world differently than the rest of us. So who most inspired my marketing...
by Cara McDonald | Feb 27, 2014 | Content
I’m a huge Oscar geek. I love the movies, the dresses, the show and even the rambling acceptance speeches. Let’s enjoy some marketing fun facts about this great event: What you work on matters: Some actors, like Tom Hanks, George Clooney, Cate Blanchett,...
by Cara McDonald | Feb 20, 2014 | Content
People start blogs for all kinds of reasons. But they fail at a faster rate than ill-conceived restaurants. Why? I believe the reason is tied directly to why the blog was started in the first place. It’s important to have a goal, maybe even a dream. It’s especially...
by Cara McDonald | Feb 12, 2014 | Content
We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of...
by Cara McDonald | Feb 5, 2014 | Content
I just landed at a smaller company working with some great people with a great idea and a great offering. After many years working for large companies like Aon and Vertafore, I was looking for a small company where I could really make a difference. LexBlog is truly...
