by Cara McDonald | May 18, 2014 | Content
It’s easy to get into a routine of executing tasks and solving problems as they come. This is a great way to lose sight of big picture. If you don’t already, try to make “listening” part of that routine. Here’s what I mean by listening. I mean taking in what the world...
by Cara McDonald | May 4, 2014 | Content
Welcome to the first Monday in May. If you missed the Kentucky Derby Saturday, you missed a great story. The winner this past Saturday was not a pedigreed colt from a posh Kentucky farm. Winner, California Chrome, was born from a mare that was purchased for just...
by Cara McDonald | May 1, 2014 | Content
Recently my seven-year-old son, Will, participated in his first science fair. With overwhelming fairness, his school does not offer prizes or rank the projects in any way. Comment sheets are set out with each project so that others can write something about the...
by Cara McDonald | Apr 27, 2014 | Content
Rise and shine it’s Monday morning! And today I’m feeling perky and I’m feeling like this is going to be a super productive week. You know when you have one of those days when everything is just clicking and you’re uber-productive? Yep, that’s going to be every day...
by Cara McDonald | Apr 24, 2014 | Content
HBO recently kicked of the long-awaited fourth season of Game of Thrones. Yippee! The show’s characters are deep and interesting and they are what makes the show so awesome. It got me thinking about some of the brands we love, love to hate or just hate and which...
by Cara McDonald | Apr 13, 2014 | Content
It’s Monday again and your job this week before the crazy begins is to think about your company voice. When you create materials, who exactly are you talking to? Do you have a person in mind? If you want to get fancy, this is called persona-driven marketing and you...
