by Cara McDonald | Aug 8, 2014 | Content
For marketing departments today, if you’re not automating, you’re leaving revenue on the table. Historically understaffed marketing cannot afford to waste a moment of time. Just a few years ago we didn’t have the software available to help the way we do now, but...
by Cara McDonald | Jul 17, 2014 | Content
Earlier this week, I dumped an entire bottle of coffee into my bag. I fished my phone out immediately, but it did not entirely escape. The prevailing advice online to remedy the situation is to place the phone in a ziplock bag, covered in rice for 3-4 days. Kind of...
by Cara McDonald | Jun 22, 2014 | Content
Happy Monday! This week, let’s take a look at something I struggle with regularly, responsiveness. How responsive should you be to clients, vendors, co-workers or your Mom? How often do you check email and how quickly do you respond? I admit, I check my email...
by Cara McDonald | Jun 18, 2014 | Content
We all want more exposure for our blogs. Why else do we write them? So syndication can seem like a no-brainer. Of course, you want to publish on a site that gets thousands more views than your own does. But before you jump in with two feet, make sure you’re...
by Cara McDonald | Jun 5, 2014 | Content
Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail...
by Cara McDonald | May 26, 2014 | Content
Ok, so it’s not really Monday. It’s even better, it’s Tuesday after a holiday weekend! With a short week ahead, it’s tough to take on new things this week. So, today I’m going to discuss what I do when I have a little extra time on my weekends, especially a long...
