by Cara McDonald | Aug 15, 2014 | Content
Dear Marketing Intern Job Searchers, I’ve been reading your resumes (lots of them!) and speaking with many of you over the past few weeks. I’m excited to get to work with you and I’m looking forward to helping you launch and grow your career. LexBlog is a phenomenally...
by Cara McDonald | Aug 8, 2014 | Content
For marketing departments today, if you’re not automating, you’re leaving revenue on the table. Historically understaffed marketing cannot afford to waste a moment of time. Just a few years ago we didn’t have the software available to help the way we do now, but...
by Cara McDonald | Jul 17, 2014 | Content
Earlier this week, I dumped an entire bottle of coffee into my bag. I fished my phone out immediately, but it did not entirely escape. The prevailing advice online to remedy the situation is to place the phone in a ziplock bag, covered in rice for 3-4 days. Kind of...
by Cara McDonald | Jun 22, 2014 | Content
Happy Monday! This week, let’s take a look at something I struggle with regularly, responsiveness. How responsive should you be to clients, vendors, co-workers or your Mom? How often do you check email and how quickly do you respond? I admit, I check my email...
by Cara McDonald | Jun 18, 2014 | Content
We all want more exposure for our blogs. Why else do we write them? So syndication can seem like a no-brainer. Of course, you want to publish on a site that gets thousands more views than your own does. But before you jump in with two feet, make sure you’re...
by Cara McDonald | Jun 5, 2014 | Content
Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail...
