by Cara McDonald | Feb 12, 2015 | Content
Total heresy, right? This is marketing 101, you spend lots of money to drive people to your website. We want more traffic! If there were a marketing camp (and I totally wish there was), this would be one of our fight songs. But, depending on what it is you’re selling,...
by Cara McDonald | Feb 8, 2015 | Content
Do you find yourself complaining at the dinner table about the obstacles you can’t get over or how no one listens to you at work? Do you complain about your boss not taking action to help you? Do your conversations with co-workers and any family member who will listen...
by Cara McDonald | Jan 28, 2015 | Content
Data is the marketing person’s best friend. I still have nightmares about standing in front of executives with nothing more than some vague, “we think it’s working” kind of rhetoric. Those were the days before everything could be tracked and close looped. In fact, now...
by Cara McDonald | Dec 31, 2014 | Content
Never mind quitting the cookies and eggnog in the New Year. If you want to rock 2015 with your marketing prowess, take a powder from these 10 items and you’ll be even more amazing than you already are. 1. Social media for your company brand when you’re not personally...
by Cara McDonald | Dec 11, 2014 | Content
Yeah that’s me. I’m an official NaNoWriMo Winner. What is NaNoWriMo you ask? It’s short for National Novel Writing Month—since that’s a big mouthful, it gets shortened to NaNoWriMo. It’s a worldwide challenge to write a novel in one month. In other words, crank out...
by Cara McDonald | Nov 13, 2014 | Content
I honestly get shivers when I hear the term “viral.” If I had a dollar for every time an executive has asked me to create a “viral” something, well, I could probably buy myself something quite pretty. Trying to create something that goes viral is like trying to...
