by Content Matterz | Dec 5, 2019 | Content
Living in an age of such technological advances, it is no wonder that there are now more tools and mediums than ever for marketers to promote their messages. One such advancement is the rise of podcasts. These digital clips, often presented as...
by Chloe Nichols | Nov 26, 2019 | Content
We’ve all heard the saying “the devil is in the details,” and for marketers, this rings true in every aspect of our job. From large content pieces, to the tiniest bit of copy, one word or phrase can make all the difference in how customers and prospects view the...
by Content Matterz | Nov 21, 2019 | Content
First thing’s first- what even is account based marketing? Account Based Marketing, or ABM For Short ABM is a highly targeted form of marketing which focuses on marketing directly to an individual or account. Rather than aiming campaigns at an...
by Chloe Nichols | Nov 13, 2019 | Content
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic...
by Amber Maechler | Nov 6, 2019 | Content
Both are responsible for helping you write and create top notch content to fit your project needs… But what is the difference? Copywriters produce marketing and promotional materials at the request of people and businesses. They are masters of content creation and...
by Chloe Nichols | Oct 31, 2019 | Content
Email marketing is no easy task. Especially given the amount of emails that cross your inbox everyday. But when it works, it works – leading to increased awareness and revenue. Finding the right mix of messaging, click-worthy subject lines, and optimal send times is...
