by Content Matterz | Apr 29, 2021 | Content
In our last post, we walked through some revealing statistics about Gen Z consumers, why they matter for your marketing efforts, and how to use that information to generate demand and revenue for your business. Today, we want to build upon that and offer three...
by Content Matterz | Apr 22, 2021 | Content
As Gen Z enters the market, we’re learning more about them as consumers. Turns out, they’re quite the powerhouse of spending. This generation of digital natives is tech savvy, socially conscious, and – sorry, Gen Z – a little impatient. But what does all this mean for...
by Chloe Nichols | Apr 16, 2021 | Content
One important facet of social media planning and strategy is knowing who (in a demographic sense) is using each social media platform and what they’re using it for. This allows you to tailor effective messaging for each audience. Doing the research – and staying on...
by Chloe Nichols | Apr 8, 2021 | Content
We’ve talked quite a bit about social media these days, from the hottest trends in video to some of the most underrated features in Instagram, so now it’s time to focus in on which social media platforms you should be using for your business. The answer: it depends on...
by Content Matterz | Apr 1, 2021 | Content
Instagram can be an incredible marketing tool if you know how to use it strategically. Unlock the potential of this platform by switching to an Instagram for Business account. With features like analytics, advertising, and expanded contact and action options, and...
by Content Matterz | Mar 25, 2021 | Content
With over 1 billion global users, it’s tougher than ever to stand out on Instagram. These 5 underrated features can help you get eyes on your content and boost engagement. We’ll walk through what the features are, how you can find them within the app, and how they can...
