by Content Matterz | Jul 27, 2021 | Content
As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but this can sometimes be easier said than done. There is a lot of noise out there, and we are all fighting for the attention of our prospects. This leads to the question, how do...
by Chloe Nichols | Jul 20, 2021 | Content
Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and can be somewhat nerve-wracking), but it is fundamental to both driving awareness of your organization and ultimately creating sales. In fact, when done correctly, cold call...
by Content Matterz | Jul 13, 2021 | Content
There’s nothing more disappointing as a marketer than working hard on a campaign only to fall short on expected results. Actually, we take that back. The most disappointing thing is when that happens and you can’t seem to figure out why. Failure is a part of...
by Content Matterz | Jul 6, 2021 | Content
Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like to say that your work here is done, that is not quite the case. Now comes the time for the all- important post campaign follow-up. This means rolling up your sleeves and...
by Content Matterz | Jun 23, 2021 | Content
It takes a lot of time, energy, and resources to feed the content marketing machine. And yet, feed it you must, otherwise, you’re missing out on opportunities to generate demand for your product or drive traffic to your business. But here’s a little secret that not...
by Chloe Nichols | Jun 16, 2021 | Content
Are you ready to turn your marketing strategy up a notch? Take your content repurposing a step further to reach industry specific verticals. This not only helps you access new audiences, but equips your sales team with a toolkit for working with different prospective...
