by Amber Maechler | Aug 18, 2021 | Content
It’s that time of year again, and we’re not talking about back-to-school. It’s budgeting season, people! Companies of all sizes are crunching the numbers within their departments to set realistic and manageable budgets that will help them reach their goals. Over the...
by Chloe Nichols | Aug 12, 2021 | Content
For internal marketing teams at businesses of all sizes, bringing in outside help through a marketing agency is a beneficial way to help grow marketing strategies and programs, and achieve greater results. With so many different types of agencies out there, it is...
by Content Matterz | Aug 10, 2021 | Content
We recently wrote about how some email marketing metrics matter more than others. One that shakes out to be at the top of the list of importance? Click through rate. This tiny yet mighty metric is one of the best indicators of engagement that marketers have when...
by Content Matterz | Aug 5, 2021 | Content
You’ve finally got your marketing strategy down to a science, and now Apple’s upcoming iOS 15 update promises to shake things up. With upcoming changes to email, you’ll need to update your email marketing strategy – specifically your open rate goals and how you...
by Content Matterz | Aug 3, 2021 | Content
While it may feel like social media and digital advertising get all the hype these days, the tried-and-true email campaign is still an incredibly effective tool for marketing. In fact, not a day goes by where our team isn’t working on an email marketing campaign....
by Content Matterz | Jul 27, 2021 | Content
As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but this can sometimes be easier said than done. There is a lot of noise out there, and we are all fighting for the attention of our prospects. This leads to the question, how do...
