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Simple ways to use marketing AI today

Simple ways to use marketing AI today

by Chloe Nichols | Aug 27, 2024 | Automation, Tips from our team

Do you want to use a marketing AI solution today but aren’t sure where to start? The available AI tool list and capabilities can be overwhelming, not to mention some of the tools can be a little complicated. Fortunately, there are a few ways to save time and energy...
3 ways marketers can use AI for market research

3 ways marketers can use AI for market research

by Chloe Nichols | Aug 15, 2024 | Automation, Content, Software

Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI.  Previously on our...
How AI can help with cross-team alignment

How AI can help with cross-team alignment

by Chloe Nichols | Jun 18, 2024 | Automation, Hiring an agency, Strategy

Marketing campaigns, product launches, internal reorganizations, and the like require cross-team alignment to succeed. The communication and operational efficiency challenge is real, regardless of an organization’s size or office location. Fortunately, emerging AI...
How AI can help with inclusive marketing

How AI can help with inclusive marketing

by Chloe Nichols | May 28, 2024 | Automation, Content, Strategy

Inclusive marketing is important. As marketers, we are particularly sensitive to ensuring that any of our organization’s messaging is welcoming to all audiences. It can feel challenging and overwhelming to ensure everything that goes out into the abyss is...
Make a splash: How to use AI to support your buyer’s journey

Make a splash: How to use AI to support your buyer’s journey

by Nicole Proctor | Apr 17, 2024 | Automation, Strategy

For this buyer’s journey-meets-AI blog, we’re going aquatic. Do you feel like AI showed up at the pool and won’t go away? If you’re on team, ‘welp, this is how it is now,’ this blog is for you. Today, we’re diving into the deep end of how to choose swim and use AI to...
How to use AI to learn about your target audience

How to use AI to learn about your target audience

by Chloe Nichols | Feb 15, 2024 | Automation, Content

You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....
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