by Nicole Proctor | Apr 26, 2024 | Content, Strategy
As a content marketing agency that partners with incredible B2B tech companies, there is one little question we hear often. Probably a bit more frequently than this copywriter cares for. Just kidding, of course. That question is, “Should we write a whitepaper?” Our...
by Nicole Proctor | Apr 23, 2024 | Content, Strategy
For partner marketers, partner activation and retention are big hurdles after acquisition. You need marketing collateral to help you remain top-of-mind and help ensure your partner’s customers are comfortable using your product or solution. Co-branded content is...
by Nicole Proctor | Apr 17, 2024 | Content, partner marketing, Strategy
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
by Nicole Proctor | Apr 17, 2024 | Automation, Strategy
For this buyer’s journey-meets-AI blog, we’re going aquatic. Do you feel like AI showed up at the pool and won’t go away? If you’re on team, ‘welp, this is how it is now,’ this blog is for you. Today, we’re diving into the deep end of how to choose swim and use AI to...
by Nicole Proctor | Apr 11, 2024 | Content, Strategy
Looking for webinar essentials? At Content Matterz, we love working with our clients to produce engaging webinar content. Whether it’s helping our partner marketer friends train and educate users or repurposing a conference presentation into an available-on-demand...
