by Nicole Proctor | Nov 13, 2024 | Content, Thought leadership
As marketers, it’s bittersweet whenever we turn the corner into that final stretch. On the one side, the year is almost complete. These last two months are great for checking tasks off our to-do lists, reviewing how our campaigns have performed and bookmarking...
by Nicole Proctor | Oct 22, 2024 | partner marketing
Partner marketing is a powerful way to extend your brand’s reach, tap into new customer segments and drive revenue. Alas, despite the best efforts of partner marketing teams, many B2B SaaS companies struggle to motivate their partners. Luckily, commission-based...
by Nicole Proctor | Oct 9, 2024 | Content, partner marketing
For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
by Nicole Proctor | Oct 7, 2024 | Industry news
ChatGPT maker OpenAI just made a big money move. The artificial intelligence super org is ditching its non-profit roots and taking advantage of the deep pockets of venture capitalism. As of October 2nd, 2024, OpenAI has raised a whopping $6.6 billion. AP News...
by Nicole Proctor | Sep 5, 2024 | partner marketing, Strategy
One thing that often gets overlooked in partner enablement? Brand consistency. As marketers, it’s easy for us to focus on the basics — i.e., the training materials, sales tools, or other resources. Unfortunately, we often forget to emphasize the importance of a...
