by Nicole Proctor | Apr 16, 2025 | Content, partner marketing
Updated 04/16/25 | Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long. Partnering lets you...
by Nicole Proctor | Apr 8, 2025 | Content, Hiring an agency
Whether you’re outsourcing your marketing for the first time or searching for a new agency partner, finding the right fit can be a challenge. Some agencies promise the world but underdeliver, while others provide real value and lasting results. Wondering how to...
by Nicole Proctor | Feb 17, 2025 | Content, Hiring an agency, Strategy
A special project or major campaign can change the game for your company. However, B2B software marketing teams face many challenges when managing, creating and running special projects. For starters, many teams are already overwhelmed by regular duties and ongoing...
by Nicole Proctor | Feb 3, 2025 | Hiring an agency, Strategy
As a chief marketing officer (CMO), the pressure is on. You are constantly expected to deliver measurable results and drive business growth. It also falls on you to craft a cohesive marketing strategy, manage a team of specialists, and demonstrate the return on...
by Nicole Proctor | Jan 20, 2025 | Content, Hiring an agency, Strategy
For content marketing that hits your targets, a successful campaign requires prep to align goals, expectations and strategies. Working with a dispersed team or external support? What you do before project kick-off can extend the value that your resources can provide,...
