by Nicole Proctor | May 5, 2025 | Hiring an agency
It’s no secret that leveraging an agency can exponentially enhance your team’s marketing efforts. But did you know that there are just a few best practices that can help you maximize your partnership for long and lasting success? Whether you are one of the lucky...
by Nicole Proctor | Apr 28, 2025 | Campaigns, Content, Strategy
In partner marketing, your content must connect with partners and prospects and guide them through the buyer’s journey. While you’re likely a pro at developing and executing marketing strategies through various distribution methods, including through your partners,...
by Nicole Proctor | Apr 22, 2025 | Content, Strategy
Remember when AI was just a sci-fi topic? Now, think about it. Just like ChatGPT’s insertion into everyday life, the tech industry moves fast — and so should your content. Enter velocity. Content velocity — aka consistency and speed applied to content — is essential...
by Nicole Proctor | Apr 16, 2025 | Content, partner marketing
Updated 04/16/25 | Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long. Partnering lets you...
by Nicole Proctor | Apr 8, 2025 | Content, Hiring an agency
Whether you’re outsourcing your marketing for the first time or searching for a new agency partner, finding the right fit can be a challenge. Some agencies promise the world but underdeliver, while others provide real value and lasting results. Wondering how to...
