Why your marketing content isn’t working

Why your marketing content isn’t working

There’s nothing more disappointing as a marketer than working hard on a campaign only to fall short on expected results. Actually, we take that back. The most disappointing thing is when that happens and you can’t seem to figure out why. Failure is a part of...
4 tips for effective marketing campaign follow-up

4 tips for effective marketing campaign follow-up

Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like to say that your work here is done, that is not quite the case. Now comes the time for the all- important post campaign follow-up. This means rolling up your sleeves and...
How to repurpose content: Part 1

How to repurpose content: Part 1

We’ve given you 10 reasons why you should repurpose content in our last blog post, but then we figured, we should also share where to start! So, today, let’s assume you need to deliver content to reach new audiences, but you’re pressed on time and running out of...
10 benefits of repurposing marketing content

10 benefits of repurposing marketing content

We want to let you in on a major marketing life-hack: content repurposing. This is the process of taking existing content and turning it into a different format – say, turning a whitepaper into a series of blog posts, or turning a webinar into a social media campaign....