by Content Matterz | Sep 7, 2022 | Content
When I was asked to write an article on “the evolution of copywriting,” my mind immediately started picturing a timeline of Ancient Greece: 200-196 B.C., Rome entered the Second Macedonian War 172 -168/167 B.C., Perseus of Macedon challenges Greek politics...
by Content Matterz | Aug 15, 2022 | Content
Maintaining customer relationships has always been an essential part of B2B success. I mean, what’s a business without customers? And with the lasting effects of the pandemic and ongoing ramifications of the “great resignation” still hanging in the air, keeping...
by Content Matterz | Aug 9, 2022 | Content
When it comes to communication, it can often seem like we’re just trying to align with one another. Any lag time in responding can lead to missed opportunities, miscommunication, and even frustration as we try to figure out what someone said or where things went...
by Content Matterz | Aug 3, 2022 | Content
Life is tough for salespeople who take a traditional approach. Modern buyers don’t want to be bothered with calls and meetings, but prospects still need to make informed purchases. Salespeople still play a vital role in the buyer’s journey, even without...
by Content Matterz | Jul 25, 2022 | Content
By definition, sales enablement materials are coordinated applications of technology, content, and services that drive sales conversions. Google “sales enablement materials,” however, and you’ll find tons of content that promises to improve sales and elevate your...
