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Are eBooks a trend that’s over, or a marketing staple?

Are eBooks a trend that’s over, or a marketing staple?

by Chloe Nichols | May 25, 2023 | Content, eBooks, Trends

At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content...
How to weather recession fears and budget cuts as a tech marketer

How to weather recession fears and budget cuts as a tech marketer

by Chloe Nichols | Mar 1, 2023 | Industry news

These days, when you log on to LinkedIn it can feel bleak. Amidst economic uncertainty, many technology companies are slashing their expenses and cutting one of the most critical areas for generating business — the marketing department. From a reduction in staff to...
Want to write a better blog? Hook your audience from the opening sentence

Want to write a better blog? Hook your audience from the opening sentence

by Chloe Nichols | Feb 28, 2023 | Writing tips

The opening sentence to a blog post, or really anything — a speech, paper, email, etc. — is the most important part of your entire piece. Now that may sound a little dramatic, but hear me out if you are looking to write a better blog post. In today’s world of short...
Using AI in marketing to create a more personalized buyers’ journey-Updated February 2023

Using AI in marketing to create a more personalized buyers’ journey-Updated February 2023

by Chloe Nichols | Feb 21, 2023 | Content

With many customers purchasing products and services online, the customer journey has become an important part of the sales and retention process. But how does a company keep this fundamental experience from becoming monotonous and cold? Fortunately, as AI and...
Where’s Your Proof? How social proof boosts B2B sales

Where’s Your Proof? How social proof boosts B2B sales

by Chloe Nichols | Jul 7, 2022 | Content

Social proof is a powerful tool. It gives credibility to prospects, current customers and even your employees. But how can businesses generate social proof, and what is the best way to use it? Who better to ask than our very own client, Bryan Rutberg of 3C...
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