by Chloe Nichols | Mar 20, 2024 | Content, Strategy
AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...
by Chloe Nichols | Mar 18, 2024 | Content, Strategy
Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...
by Chloe Nichols | Mar 4, 2024 | Content, Tips from our team
Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...
by Chloe Nichols | Feb 15, 2024 | Automation, Content
You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....
by Chloe Nichols | Jan 12, 2024 | Email marketing, Industry news
Starting in February 2024, Google and Yahoo are implementing changes that will impact email delivery, specifically to those who bulk send 5,000 or more marketing and sales emails per day. Even if your organization doesn’t send in bulk, following these new guidelines...
