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The stats you need to help drive your next social media strategy

The stats you need to help drive your next social media strategy

by Chloe Nichols | Apr 16, 2021 | Content

One important facet of social media planning and strategy is knowing who (in a demographic sense) is using each social media platform and what they’re using it for. This allows you to tailor effective messaging for each audience. Doing the research – and staying on...
Find the best social media platform for your business (in 3 steps)

Find the best social media platform for your business (in 3 steps)

by Chloe Nichols | Apr 8, 2021 | Content

We’ve talked quite a bit about social media these days, from the hottest trends in video to some of the most underrated features in Instagram, so now it’s time to focus in on which social media platforms you should be using for your business. The answer: it depends on...
Should I use an influencer in my B2B marketing campaign?

Should I use an influencer in my B2B marketing campaign?

by Chloe Nichols | Mar 18, 2021 | Content

Over the past few years, you may have heard the phrase: “I’m an influencer.” More often than not, this statement comes from people who are popular on social media and work their magic in B2C settings, reviewing products and promoting specific brands. Where does that...
New year, New Year’s resolutions that can help your business grow

New year, New Year’s resolutions that can help your business grow

by Chloe Nichols | Jan 26, 2021 | Content

For many, a new year means a fresh start, and often comes with a resolution or two. And whether or not you believe in making resolutions for yourself (like increasing exercise or eating more vegetables), you should consider making a few for your marketing and business...
How to ensure your virtual SKO is leaving a (good) lasting impression

How to ensure your virtual SKO is leaving a (good) lasting impression

by Chloe Nichols | Jan 6, 2021 | Content

Sales Kick Offs (SKOs) are getting a bit of a makeover this year, as many are going to be virtual. Taking what is normally an exciting, in-person event online adds an interesting twist for marketing and event teams who are working hard to make it memorable and...
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