by Cara McDonald | Oct 16, 2014 | Content
Good writing is good writing, right? Yes and no. Readers’ expectations for a blog are far different than for a trade journal or newspaper. Blogging started as a form of an online journal so the style has always been more personal and casual. Readers expect that...
by Cara McDonald | Oct 13, 2014 | Content
I recently re-read Who Moved My Cheese by Spencer Johnson. I read it when it first came out about 15 years ago. If you haven’t read it recently, you should read it again. And if you have’t read it before, pick it up, you can read the whole thing in less than 20...
by Cara McDonald | Oct 9, 2014 | Content
Social media tools are constantly changing and updating. It’s so easy to get overwhelmed! Not to fear though, I’ve pulled together the most important and coolest updates from the past six months so you don’t have to. Twitter New profile pages: Includes a larger...
by Cara McDonald | Sep 26, 2014 | Content
This is the week of the 55th Annual CLIO Awards. The CLIO Awards is the world’s most recognized international awards competition for advertising, design, digital and communications. The full show hosted by Whoopi Goldberg happens on Wednesday, October 1st, but...
by Cara McDonald | Sep 19, 2014 | Content
For the longest time my company, LexBlog didn’t have its own Facebook, Twitter or LinkedIn pages. This may seem unexpected as it it seems a given for companies these days to have corporate social media pages and accounts—especially for a company with deep roots in and...
