by Cara McDonald | Apr 20, 2015 | Content
There’s a reason why people don’t like politicians who “flip flop” When you change your mind frequently, people find it hard to know what you stand for, which makes it difficult for them to follow you. While some adaptation of ideas is natural over...
by Cara McDonald | Mar 23, 2015 | Content
When I was first starting out, I worked in a tiny advertising agency doing media buying. It wasn’t glamorous like I thought an advertising agency would be, but I gained a lot of experience. My boss was a shark who taught me how to be ruthless negotiating advertising...
by Cara McDonald | Mar 5, 2015 | Content
This week Netflix dropped Season 3 of House of Cards. And between binge watching the entire season, I started thinking about what Frank would do if he were in my position. And let’s be honest, Frank would be masterful at it. So let’s break down why and maybe...
by Cara McDonald | Feb 12, 2015 | Content
Total heresy, right? This is marketing 101, you spend lots of money to drive people to your website. We want more traffic! If there were a marketing camp (and I totally wish there was), this would be one of our fight songs. But, depending on what it is you’re selling,...
by Cara McDonald | Feb 8, 2015 | Content
Do you find yourself complaining at the dinner table about the obstacles you can’t get over or how no one listens to you at work? Do you complain about your boss not taking action to help you? Do your conversations with co-workers and any family member who will listen...
